LemFi

Growth Marketing

• Drive LemFi's expansion across Nigerian communities in Italy
• Travel across Italy 3 to 5 days every few weeks to establish an on-the-ground presence in new cities
• Attend community events, build community networks, and develop relationships with local leaders and organizations
• Develop and execute user acquisition strategies tailored to Nigerian expatriate communities in Italy
• Own growth targets for assigned markets and optimize campaigns using data and insights
• Source, negotiate with, and manage Italy/Nigeria-focused influencers, creators, community leaders, and external agencies
• Lead community-driven initiatives, organize and participate in local events, meetups, and forums
• Implement tracking mechanisms to measure customer acquisition cost of offline activities
• Identify, negotiate, and manage partnerships with relevant organizations and businesses
• Conduct market research and provide actionable insights to Product and Marketing teams
• Represent community perspectives as the internal voice of the user
• Work across paid channels, organic strategy, local agency partners, and product teams to drive user acquisition

Senior Growth Manager

• Define and execute growth strategy for the UK, US, and EU Nigeria corridors
• Defend the market-leading remittance position while shifting toward a multi-product financial platform in the UK
• Accelerate top-of-funnel customer acquisition, capture market share, and scale remittance corridors in the EU and US
• Own the Nigeria revenue line end-to-end, including take rates, pricing, partnership structures, routing optimisation, and revenue targets across product lines
• Bundle, package, and position financial products in mature markets to increase customer lifetime value and cross-product adoption
• Build, recruit, and lead teams across growth, partnerships, and operations in multiple markets
• Align with Treasury, Product, Data, Finance, and cross-functional GMs to remove blockers and secure reliable infrastructure
• Translate field intelligence and user insights into growth strategy and planning
• Leverage AI tools to sharpen analysis, test market growth assumptions, and execute market reviews
• Report directly to the VP of Growth, Africa

Head of Growth

• Own new sender growth across active LATAM markets
• Set country-specific growth strategies based on community behaviour, competitive dynamics, and channel economics
• Run paid growth by briefing performance marketing, interpreting CAC, CTR, and conversion data, and allocating campaign spend
• Manage organic and community channels, agencies, and influencer relationships
• Act as the regional product voice by identifying KYC friction, latency, and onboarding gaps and recommending product improvements
• Build market-entry playbooks for new LATAM countries
• Map community geography, competitor landscapes, and channel mix before launches
• Decide when to hire or engage external resources for a market and support decisions with data
• Use AI tools for analysis, campaign briefing, and competitor research while validating outputs
• Report directly to the Head of LATAM