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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition strategies and community engagement, with a strong focus on data-driven decision-making and performance tracking. Proven ability to build relationships with diverse stakeholders and drive growth within the Moroccan diaspora across European markets.
Highest-signal resume keywords
User Acquisition StrategiesData-Driven MindsetCommunity EngagementInfluencer NegotiationPerformance Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingSales StrategyCampaign Performance TrackingKPI MeasurementGrassroots Marketing
Soft Skills
Interpersonal SkillsPersuasive CommunicationEntrepreneurial MindsetSelf-MotivationTenacity
Industry Keywords
Moroccan DiasporaMarket ExpansionCommunity LeadersGrassroots InitiativesOrganic Growth
About the role
Key responsibilities & impact- Drive LemFi's expansion within the Moroccan diaspora in a critical market
- Build a physical community presence and drive organic growth
- Direct influencer negotiations, manage external agencies and key community leaders
- Execute grassroots field marketing
- Travel 3 to 5 days every few weeks to new cities, primarily across France and other key European hubs
- Represent LemFi at events and build partnerships
- Track campaign performance and drive user acquisition
- Develop and execute user acquisition strategies for Moroccan diaspora communities in France and Europe
- Own growth targets for assigned markets and optimize based on data and insights
- Source, negotiate with and manage influencers, community leaders and external agencies
- Lead community-driven initiatives to build trust, awareness and advocacy
- Participate in local events, meetups and forums
- Build relationships with community leaders and grassroots partners
- Implement tracking mechanisms for customer acquisition cost
- Work across paid channels, organic strategy and local product teams as the voice of the user
Requirements
What you’ll need- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Proven ability to work against targets and deliver measurable results
- Comfortable being measured against clear KPIs
- Strong data-driven mindset; ability to interpret data, track performance and adjust strategies
- Excellent interpersonal skills and ability to build trust with diverse stakeholders
- Persuasive communication and ability to influence partners and leaders
- Entrepreneurial and tenacious; takes ownership, pushes through obstacles and finds ways to win
- Self-motivated and effective working independently and in remote environments
- Willingness to travel extensively and work occasional weekends to support market growth
- Right to work in the location in which the candidate applies
Benefits
Comp & perks- Equity and bonus are not offered unless explicitly mentioned above
- Remote work model
- Visa sponsorship may be provided on some roles on a case-by-case basis
- Opportunity to make meaningful impact by improving financial access for immigrants and underserved families