Senior Growth Manager

LemFi

. Drive LemFi's expansion across East African communities in the UK-Kenya corridor .

Posted 10/14/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in user acquisition strategies tailored to East African communities, with a strong focus on data-driven decision-making and measurable results. Proven ability to build partnerships and execute grassroots marketing campaigns while effectively engaging diverse stakeholders.

Highest-signal resume keywords

User Acquisition StrategiesCommunity EngagementData-Driven MindsetPartnership ManagementField Marketing Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCampaign ManagementPerformance TrackingNegotiationGrowth Marketing

Soft Skills

Interpersonal SkillsPersuasive CommunicationCultural FluencySelf-MotivationTenacity

Tools & Technologies

AI ToolsData Analysis Tools

Industry Keywords

East African CommunityDiaspora NetworksFintechPaymentsOrganic Growth

About the role

Key responsibilities & impact

Drive LemFi's expansion across East African communities in the UK-Kenya corridor
Build physical community presence and manage high-leverage organic growth
Negotiate directly with influencers and manage external agencies, partners and community leaders
Execute grassroots field marketing across UK diaspora hubs
Travel 3 to 5 days every few weeks to new UK cities
Represent LemFi at East African community events and build partnerships
Map and build presence inside diaspora associations, WhatsApp groups and community networks
Develop and execute user acquisition strategies tailored to East African communities in the UK
Own growth targets for assigned markets and optimize campaigns using data and insights
Source, negotiate and manage partnerships tied to measurable user acquisition outcomes
Conduct market research and provide actionable insights to Product and Marketing teams
Serve as the internal voice of the user in decision-making
Own campaign lifecycles from concept through measurement and iteration
Track cost per acquisition and conversion to first-time transacting users
Identify and launch new community touchpoints and partnership opportunities across the East African diaspora
Use AI tools to draft campaign copy, analyze performance data and scale outreach while validating insights
Collaborate across paid channels, organic strategy, local agency partners and product teams

Requirements

What you’ll need

At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
Deep understanding of the East African community in the UK
Cultural fluency and comfort immersing yourself in new cultural environments
Proven ability to work against targets and deliver measurable results
Strong data-driven mindset; ability to interpret data, track performance and adjust strategies
Excellent interpersonal skills and ability to build trust with diverse stakeholders
Persuasive communication skills to influence partners and leaders
Entrepreneurial, tenacious, self-motivated and effective working independently in remote environments
Willingness to travel extensively and work occasional weekends
Prior experience launching or scaling ventures in new markets (nice to have)
Experience running growth, community, or field marketing campaigns that drove measurable acquisition (nice to have)
Background in fintech, payments or diaspora-focused products (nice to have)
Existing relationships within East African diaspora networks or associations in the UK (nice to have)
Right to work in the location of application

Benefits

Comp & perks

Meaningful work helping immigrants stay connected to home, build stability, and create wealth
Opportunity to work at a Series B company with a team spanning 20+ countries
Remote working model within the United Kingdom
Opportunity to attend global and local community events through travel
Opportunity to make an immediate impact on financial inclusion
Visa sponsorship may be provided on some roles on a case-by-case basis