Head of Direct Marketing

Lendable

. Own the direct marketing strategy and set volume, response and payback targets anchored to LTV .

Posted 10/9/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct marketing strategy, including ownership of acquisition programs, channel P&L management, and data procurement. Proficient in leading teams, managing supplier relationships, and utilizing AI to enhance marketing workflows.

Highest-signal resume keywords

Direct Marketing StrategyChannel P&L ManagementData ProcurementAnalytical JudgementCampaign Calendar Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition Direct MarketingResponse ModellingPropensity ModellingBudget ManagementCost ManagementData EnrichmentMailing Cold ProspectsForecastingCompliance Sign-OffSupplier Management

Soft Skills

Clear CommunicationTeam LeadershipTrust Building

Tools & Technologies

AI Workflow ToolsData PipelineFirst-Party DataThird-Party DataBureau Data

Industry Keywords

Direct Marketing Supply ChainRoyal Mail ProductsAdvertising MailMailmarkPartially Addressed MailDoor DropsSuppressionFinancial ServicesCredit CardsLoans

About the role

Key responsibilities & impact

Own the direct marketing strategy and set volume, response and payback targets anchored to LTV
Own the channel P&L, forecasting, budget and CAC/LTV discipline
Decide how far and how fast to scale based on economics
Source and buy prospect data from bureaus and brokers and combine it with first-party data
Direct analysts building response and propensity models to determine who to mail, with what offer and when
Work with risk analysts to shape offers around eligibility and lifetime value
Plan and run the campaign calendar from data selection through mail delivery
Select, negotiate with and manage print and postal suppliers on cost, quality and turnaround
Brief the creative team on packs, copy and offers and take campaigns through compliance sign-off
Build reporting connecting sends to funnel, revenue and LTV and report on channel performance
Partner with data, product, risk, finance and creative teams to unlock targeting and offers
Hire and develop the team as the channel scales
Use AI to enable a small team to operate effectively
Lead dedicated analysts and work with the creative team
Own the direct marketing channel end to end, including creative, sends, logistics, offers, reporting, data pipeline and user-data enrichment

Requirements

What you’ll need

5+ years in direct marketing, including at least 2–3 years owning an acquisition direct marketing programme end to end
Track record of mailing cold prospects at meaningful scale, with accountability for volumes, budgets, response rates and CPAs
Commercial ownership, including business cases, volume and return forecasts, channel P&L, CAC, ROI and payback measurement
Experience procuring data from suppliers, including list selection, screening, enrichment and cost management
Deep knowledge of the direct marketing supply chain, including print, lettershop, Royal Mail products, Advertising Mail, Mailmark, partially addressed mail, door drops and suppression
Strong analytical judgement, including test cells, holdouts, response modelling and propensity modelling
Experience managing suppliers, including tendering, negotiation, SLA setting and schedule management
Ability to run multi-drop campaign calendars across products, segments, creative, compliance sign-off, production and mail dates
Experience leading analysts and working closely with creative teams
Clear communication and ability to earn the trust of finance, risk, compliance and data teams
Demonstrable use of AI in workflow
Desirable: acquisition mail experience in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting
Desirable: experience standing up a data pipeline or enrichment stack using first-party, third-party or bureau data
Desirable: experience building a channel or function from scratch
Desirable: background hiring and developing an analytics or design team
Must have the right to work in the UK or obtain appropriate UK work authorization

Benefits

Comp & perks

Flexible approach tailored to each role
Hybrid working with three days in-office weekly
Socials and connection events
Private health cover
Retirement savings plans
Employee referral programme with a competitive bonus
Fully stocked kitchen and complimentary lunches prepared by in-house chefs on in-office days at select locations
Cycle-to-work scheme
Electric vehicle salary sacrifice scheme
Opportunity to scale a successful fintech company
Opportunities for in-person connection through socials and off-sites for fully remote roles