Manager, Growth – Paid Social

Lennar

. Develop and lead Lennar's national Display Media strategy, including Paid Social, Native, and Programmatic advertising, in partnership with Regional Marketing teams.

Posted 11/11/2026full-timeRemote • Colorado • United StatesSeniorLead💰 $122,358 - $163,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and leading Paid Social and Display Media strategies, managing significant media budgets, and leveraging AI-powered tools for campaign optimization. Strong leadership and project management skills to mentor teams and drive performance across multiple initiatives.

Highest-signal resume keywords

Paid Social Advertising ManagementDigital Media StrategyBudget Management and ForecastingAI-Powered Marketing ToolsTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social AdvertisingNative AdvertisingProgrammatic AdvertisingAudience SegmentationMicrosoft ExcelSQLCampaign OptimizationPerformance AnalysisData AnalyticsCreative Strategy Development

Soft Skills

Exceptional CommunicationInterpersonal SkillsStrategic MindsetProblem-SolvingProject Management

Tools & Technologies

Meta Advertising PlatformsTikTokPinterestLinkedInAI-Powered Campaign Tools

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Master's Degree Preferred

Industry Keywords

Digital MarketingAdvertisingPerformance ManagementEmerging Media TrendsCross-Functional Team Leadership

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and lead Lennar's national Display Media strategy, including Paid Social, Native, and Programmatic advertising, in partnership with Regional Marketing teams.
Manage, mentor, and develop a team of 5–6 Paid Media Specialists, providing strategic direction, oversight, and accountability.
Oversee media budgets across approximately 50 Lennar divisions, including budget allocation, pacing, forecasting, and performance management.
Evaluate channel and campaign performance to identify optimization opportunities, improve efficiency, and maximize return on advertising investment.
Lead testing and optimization initiatives involving creative, audience targeting, platform beta features, and landing pages to improve lead volume and cost per lead.
Partner with Creative and Design teams to develop ad concepts, messaging, and creative strategies.
Serve as primary contact for Division and Regional Marketing stakeholders on Paid Social and Display initiatives.
Monitor emerging paid media trends, platform capabilities, targeting opportunities, creative strategies, and advertising technologies.
Use data, analytics, and reporting tools to evaluate campaign effectiveness and translate insights into business recommendations.
Implement AI-powered campaign tools and generative AI for ad copy, creative testing, campaign optimization, and performance analysis.
Establish and manage team priorities, project timelines, and deliverables.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field required; MBA or Master's degree preferred.
7–9 years of digital marketing experience within an agency or in-house brand environment, including at least 5 years of hands-on Paid Social campaign management experience.
Previous experience managing direct reports and leading large, cross-functional teams.
Deep expertise in Paid Social advertising platforms, particularly Meta (Facebook and Instagram), as well as TikTok, Pinterest, LinkedIn, and other Display advertising technologies.
Strong understanding of Native and Programmatic advertising, digital media strategy, audience segmentation, and first-, second-, and third-party data sources.
Demonstrated experience managing significant paid media budgets, including forecasting, pacing, allocation, and performance optimization.
Advanced Microsoft Excel skills and strong analytical capabilities; experience with SQL preferred.
Experience leveraging AI-powered marketing tools and generative AI for campaign development, creative optimization, testing, and performance analysis.
Strong project management skills with the ability to effectively prioritize competing initiatives, manage team capacity, and deliver against multiple deadlines.
Exceptional communication, presentation, and interpersonal skills, with the executive presence and ability to influence stakeholders at all levels.
Strategic and analytical mindset with the ability to identify opportunities, solve complex problems, and articulate how Paid Social and Display contribute to the broader digital marketing ecosystem.
Demonstrated ability to thrive in a complex, fast-paced, and evolving environment while maintaining a strong focus on results and continuous improvement.
Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
Demonstrate strong leadership, organizational, and decision-making skills.
Ability to effectively manage competing priorities while balancing strategic initiatives and day-to-day operational responsibilities.
Possess exceptional communication and interpersonal skills, with the ability to listen and communicate professionally in both written and verbal formats.
Ability to collaborate effectively with internal stakeholders, influence business partners, and provide clear, data-driven recommendations.
Ability to anticipate business needs and follow through with minimal direction.
Ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Benefits

Comp & perks

Medical, Dental, and Vision coverage
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually from the moment of hire
Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Home Purchase Discounts
Everyone’s Included Day
Potential eligibility for bonuses
Potential eligibility for commissions