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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in new home sales and real estate, with a strong focus on relationship building, customer service, and effective communication. Proficient in utilizing sales tracking tools and Microsoft Office to drive sales growth and maintain accurate records.
Highest-signal resume keywords
New Home Sales ExperienceReal Estate LicenseSales Tracking Tools ProficiencyStrong Communication SkillsCustomer Service Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales GenerationClosing SalesMarket KnowledgeCustomer Traffic MonitoringPlan ReadingEquipment Operation
Soft Skills
Relationship BuildingOrganizational SkillsSelf-MotivatedResults-Driven Mindset
Tools & Technologies
Microsoft OfficeSales Tracking Tools
Certifications & Qualifications
Real Estate License
Industry Keywords
Home BuyingCustomer DemographicsSales TrendsAdvertising StrategiesNeighborhood Promotions
About the role
Key responsibilities & impact- Engage visitors, establish relationships, and determine their home buying needs using Lennar’s selling philosophy
- Generate, process, and close home sales through self-generated or referred leads, leveraging the 10-5-2-1 selling approach
- Provide consistent and timely follow-through with customers from initial contact through closing and post-closing activities
- Maintain accurate communication records
- Maintain the condition of the Welcome Home Center, model homes, and inventory homes
- Communicate maintenance needs and ensure timely resolution
- Travel throughout the local community to generate leads from Realtor/Co-Broker businesses, referrals, and proactive self-prospecting
- Develop and maintain in-depth knowledge of the competitive market, product offerings, community details, sales trends, advertising strategies, and customer demographics
- Monitor and record daily customer traffic using company-designated tracking tools
- Collaborate with internal departments to ensure a smooth transaction and exceptional customer satisfaction
- Participate in sales meetings, neighborhood promotions, and marketing initiatives to drive sales growth
Requirements
What you’ll need- High school diploma or equivalent required
- College degree preferred
- Real estate license preferred
- Minimum of 1–3 years of experience in new home sales, real estate, or related field
- Proven ability to build relationships and close sales
- Strong communication, organizational, and customer service skills
- Proficiency in Microsoft Office and sales tracking tools
- Self-motivated with a results-driven mindset and ability to work independently
- Regular, in-person attendance at Company communities/job sites and offices during regular work hours is essential
- Ability to operate a motor vehicle
- Ability to read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds
- May require occasional operation of construction equipment
- Finger dexterity may be required to operate a computer keyboard and calculator
Benefits
Comp & perks- Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually from the moment of hire
- Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
- Everyone’s Included Day