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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong organizational and time management skills to effectively coordinate marketing efforts and support sales activities. Proficient in utilizing digital tools and platforms to enhance marketing initiatives within the home building and real estate sectors.
Highest-signal resume keywords
Marketing CoordinationMicrosoft Office ProficiencyDigital Tools FamiliarityExcellent Communication SkillsOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing CoordinationSignage ManagementPhotography OversightEvent PlanningInventory Tracking
Soft Skills
Strong Organizational SkillsTime ManagementInterpersonal SkillsResourcefulnessSolution Orientation
Tools & Technologies
MLSCanvaAirtable
Certifications & Qualifications
High School DiplomaGEDBachelor's Degree Preferred
Industry Keywords
Home BuildingReal EstateConsumer-Facing Industries
About the role
Key responsibilities & impact- Serve as the primary marketing resource for Sales leaders and New Home Consultants in the field
- Fulfill requests for flyers and collateral to support sales activity in partnership with regional teams
- Support Quick Move-In homes with accurate signage, monitor MLS listings, and oversee community photography
- Oversee exterior/interior color selection updates
- Coordinate, track, and maintain signage inventory across assigned divisions
- Partner with approved signage vendors for installs, removals, and updates
- Manage and organize the marketing closet with current branded materials
- Plan and execute on-site logistics for grand openings, broker events, sales promotions, and open house weekends
- Support national and regional campaign rollouts at the local community level
- Oversee community launch execution, including WHC office setup, Self-Guided Tour installation/removal, and basic office systems
- Support regional content teams with photography requests for homes, models, local area, testimonials, and lifestyle photography
- Liaise between sales, operations, and regional marketing to ensure flawless execution
Requirements
What you’ll need- High school diploma or GED required
- Bachelor of Science or Arts degree or equivalent preferred
- 0–2 years of experience required
- Proven work experience as a Marketing Coordinator
- Computer skills and competencies required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft Office applications required
- Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
- Resourceful and solution oriented
- Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable)
- Experience in home building, real estate, or consumer-facing industries is a plus
- Willingness and ability to travel 50–60% weekly at the community level and monthly at the regional level
- Regular, in-person attendance at Company communities/job sites and offices during regular work hours
- Ability to work more than eight hours per day in the confined quarters of a construction trailer
- Ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment in excess of 50 pounds
- May require occasional operation of construction equipment
- Finger dexterity may be required to operate a computer keyboard and calculator
Benefits
Comp & perks- Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually from the moment of hire
- Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
- Everyone’s Included Day
