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Worldwide Workstation eCommerce Lead – Mid-Market Strategy, RTM
Lenovo. Define the Worldwide Workstation strategy for eCommerce and mid-market channels across direct online, marketplaces, online resellers, inside sales, and partner-supported routes .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in eCommerce strategy and digital commerce, with a strong focus on route-to-market approaches and mid-market sales strategies. Proficient in analyzing performance metrics and translating strategies into actionable recommendations for business growth.
Highest-signal resume keywords
ECommerce StrategyDigital CommerceRoute-To-Market StrategyAnalytical SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AssortmentConversion ImprovementCustomer JourneysMarketplacesDemand GenerationFunnel Performance AnalysisPricing StrategyCommercial Outcomes Analysis
Soft Skills
Influencing SkillsProgram DesignPresentation Skills
Certifications & Qualifications
Bachelor's DegreeMBA or Equivalent Experience
Industry Keywords
Mid-Market Sales StrategyOnline MerchandisingHybrid Direct and Indirect RoutesPartner-Assisted Selling
About the role
Key responsibilities & impact- Define the Worldwide Workstation strategy for eCommerce and mid-market channels across direct online, marketplaces, online resellers, inside sales, and partner-supported routes
- Assess customer needs, buying behaviors, route economics, and market opportunities to recommend route-to-market approaches
- Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to align Workstation priorities and growth opportunities with digital and go-to-market plans
- Work with Product Operations to define portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements
- Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data
- Translate aligned strategies into geo-ready recommendations and playbooks with Business Activation teams
- Define business objectives, success measures, leading indicators, and decision criteria for scaling, adjusting, pausing, or stopping initiatives
Requirements
What you’ll need- 5+ years of experience in eCommerce strategy, digital commerce, route-to-market strategy, mid-market sales strategy, product marketing, online merchandising, or a related technology role
- Bachelor’s degree required
- Experience with digital assortment, conversion improvement, customer journeys, marketplaces, eCommerce economics, demand generation, or digital-to-sales handoff
- Understanding of mid-market customers, inside-sales motions, partner-assisted selling, and hybrid direct and indirect routes
- Strong analytical skills across funnel performance, conversion, product mix, pricing, margin, and commercial outcomes
- Ability to influence Marketing, eCommerce, Sales, Channel, Geo 4P, Finance, and WW Portfolio stakeholders
- Strong program-design, presentation, and stakeholder-management skills
- MBA or equivalent experience preferred
Benefits
Comp & perks- Equal Opportunity Employer; non-discrimination policy
- Reasonable accommodation available for the application process