Senior Loyalty and Customer Relationship Analyst

Leo Madeiras

. Develop and enhance the customer value proposition and customer journeys, identifying opportunities to improve the customer experience.

Posted 9/23/2026full-timeBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing customer value propositions and enhancing customer journeys through data analysis and strategic action. Proficient in managing CRM initiatives and executing campaigns that drive engagement and loyalty throughout the customer lifecycle.

Highest-signal resume keywords

CRM ManagementCustomer Experience StrategyData AnalysisCampaign Planning and ExecutionCustomer Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey DesignCustomer Relationship ProgramsCustomer Lifecycle ManagementData Insights TransformationCampaign MeasurementExcel Proficiency

Soft Skills

Strong Communication SkillsOrganizational SkillsProject Leadership

Industry Keywords

Customer Value PropositionCustomer BehaviorLoyalty StrategiesEngagement ProgramsVoice of the Customer

About the role

Key responsibilities & impact

Develop and enhance the customer value proposition and customer journeys, identifying opportunities to improve the customer experience.
Analyze data, customer behavior, and Voice of the Customer insights to turn findings into strategies and actions.
Plan and execute campaigns, customer relationship programs, and CRM journeys using segmentation and personalization.
Develop engagement, retention, reactivation, and loyalty strategies throughout the customer lifecycle.
Manage loyalty initiatives and programs, connecting benefits and experiences to customer needs.
Collaborate with Marketing, Sales, Customer Experience, Data, Technology, and Operations teams.
Monitor customer experience, relationship, and loyalty metrics, proposing continuous improvements.
Lead end-to-end projects, from planning through results measurement.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related field.
Solid experience in CRM, Relationship Marketing, Customer Experience, or Customer Loyalty.
Experience designing and implementing customer journeys, campaigns, and customer relationship programs.
Knowledge of customer segmentation, consumer behavior, and customer lifecycle management.
Ability to analyze data and turn insights into strategic actions.
Experience planning, executing, and measuring campaigns.
Proficiency in Excel.
Strong communication and organizational skills, with the ability to lead projects.

Benefits

Comp & perks

Profit-Sharing Program based on the company’s net profit and individual performance
Company cafeteria / Meal voucher
Food allowance via card
Health insurance, with the company covering 100% of the employee’s plan and coverage for children up to 16 years old; dependents aged 17 and over are eligible through monthly copayments
Dental insurance, with the option to add dependents and additional family members
Life insurance
Pharmacy benefit with discounted medications and payroll deduction
Wellhub, providing access to gyms and wellness activities starting in the second month of employment
Transportation allowance / Parking
Online course platform for professional and personal development
School supplies kit for employees’ children between 4 and 16 years old
Newborn maternity kit
Christmas kit, including a family gift basket and toys for children up to 12 years old
Partnerships and discounts with educational institutions, leisure providers, and travel companies