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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies, brand building, and promotional campaigns within the B2B sector, particularly in the Baking and Food industry. Proficient in stakeholder management, data analysis, and performance reporting to drive business objectives.
Highest-signal resume keywords
Bachelor's Degree In Marketing8 Years Of Marketing ExperienceBrand Building ExperienceKPI Setting And Performance AnalysisCRM (Salesforce) Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentPromotional Campaign ExecutionData AnalysisPerformance ReportingPackaging Label Coordination
Soft Skills
Strong Presentation SkillsOrganizational SkillsCreativity MindsetInter-Personal SkillsTeam Player
Tools & Technologies
Power BISalesforceMarketing Automation Tools
Industry Keywords
B2B MarketingBaking IndustryFood IndustryTrade MarketingHSE Regulations
About the role
Key responsibilities & impact- Provide marketing support and specific design activities as required.
- Develop and implement comprehensive marketing strategies to promote Lesaffre’s products and services.
- Assist in developing and executing marketing collateral and print materials, including brochures, fact sheets, and posters, within global brand guidelines and tailored for local markets.
- Support regional tradeshow activities in collaboration with the Head of Marketing Asia Pacific, Sales Managers, and country teams.
- Support and organise distributor trainings and customer seminars.
- Support creation of yearly promotional materials for corporate and product brands.
- Coordinate creation and modification of packaging labels across teams and departments.
- Stay updated with industry trends and emerging marketing technologies.
- Collaborate with sales, product development, and design teams.
- Identify innovation opportunities and develop online and offline programs for new product launches.
- Monitor local competitors and develop marketing and promotional campaigns with the local country manager to maintain market share and meet sales objectives.
- Participate in safety activities, risk assessments, safety action plans, KPI target-setting, and recognition and sanction programs.
- Report unsafe conditions, near misses, and recordable accidents according to company timelines.
Requirements
What you’ll need- At least Bachelor’s Degree in Marketing, Mass Communications, Business or equivalent.
- Minimum 8 years of marketing, trade marketing experience in an international B2B environment, preferably in the Baking and/or Food industry.
- Experience developing and executing successful marketing and promotional campaigns to meet business objectives.
- Brand building experience in new segments or channels.
- Ability to influence and manage multiple stakeholders both internally and externally.
- Strong presentation skills.
- Strong organizational skills and ability to multitask.
- Creativity mindset and out of the box thinking.
- High proficiency in both written and verbal English communication.
- Knowledge of an additional language, other than English, an advantage.
- Strong communication and inter-personal skills.
- Team player.
- Proficient in KPI setting, performance analysis, and reporting tools (Power BI etc.).
- CRM (Salesforce) and marketing automation experience preferred.
- Ability to analyse data, generate insights, and drive data-informed decisions.
- Must comply with local governmental HSE regulations and company safety policies.
- Must respect travel safety and safe driving rules.