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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercial marketing strategies within regulated environments, focusing on partner-specific messaging and demand generation. Proficient in managing cross-functional teams and ensuring compliance with healthcare and regulatory standards.
Highest-signal resume keywords
Commercial Marketing ExperienceChannel Marketing StrategyCampaign DevelopmentRegulatory Compliance KnowledgeSales Enablement Materials
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationProduct MarketingPerformance ReportingValue Proposition DevelopmentMarket Insights Analysis
Soft Skills
Strong Business AcumenEffective CommunicationCross-Functional Collaboration
Tools & Technologies
SalesforcePardot/MCAEHubSpotPower BIAsana
Certifications & Qualifications
Advanced DegreeMBA
Industry Keywords
IVDLaboratory DiagnosticsLife SciencesHealthcareClinical Biochemistry
About the role
Key responsibilities & impact- Develop and execute commercial marketing strategies for LGC’s Diagnostics & Genomics portfolio
- Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other B2B partners
- Translate global product, portfolio, and brand strategies into partner-specific messaging and value propositions
- Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content
- Manage day-to-day marketing communications with priority partners, including business reviews, performance reporting, action tracking, and escalation
- Develop and deploy regional channel marketing strategies to strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through
- Support sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and segment initiatives
- Build multichannel demand generation and account-based marketing programs for laboratory segments, pathology networks, channel partners, and priority customers
- Monitor market, channel, and customer insights to identify growth, retention, cross-sell, and customer journey opportunities
- Lead cross-functional execution across commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams
- Ensure promotional materials, partner programs, and campaigns meet healthcare, regulatory, quality, and compliance requirements
- Define and track KPIs including campaign performance, lead quality, pipeline contribution, adoption metrics, and ROI
- Prepare performance updates, insights, and recommendations for marketing leadership and commercial stakeholders
- Identify process improvements, governance opportunities, and reusable templates
Requirements
What you’ll need- Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered
- Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment
- Ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets
- Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders
- Strong understanding of regulated marketing environments and quality, legal, regulatory, and brand governance
- Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint
- Experience with CRM, marketing automation, analytics, or project management tools is advantageous
- Willingness to travel both nationally and internationally at least 40%
- Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification is desired
- Experience with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers is desired
- Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets
- Experience using Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar platforms
- Strong business acumen, including segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI measurement