Senior Growth Marketing Manager

Liberty in North Korea

. Own the systems connecting LiNK’s mission to new and existing supporters .

Posted 9/23/2026full-timeLong Beach • California • United StatesSenior💰 $83,000 - $91,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing operations and growth marketing strategies, with a strong focus on marketing automation, campaign optimization, and data analysis. Proficient in leveraging digital marketing tools and technologies to drive acquisition and revenue growth while ensuring compliance with data privacy regulations.

Highest-signal resume keywords

Marketing Automation ManagementPaid Advertising Account ManagementGoogle Analytics 4 ProficiencyConversion-Rate OptimizationTechnical SEO Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsGrowth MarketingCampaign MeasurementAttribution ModelingA/B TestingData AnalysisHTML/CSSConversion TrackingAudience SegmentationBudget Management

Soft Skills

Organizational SkillsCommunication SkillsProblem-Solving Skills

Tools & Technologies

PardotSalesforceGoogle Tag ManagerWebflowFunraiseLooker StudioSEMrushOptibaseFormcraftsUTM.io

Industry Keywords

Non-Profit SectorGDPR ComplianceCCPA ComplianceDonor Lifecycle ManagementRecurring Giving

About the role

Key responsibilities & impact

Own the systems connecting LiNK’s mission to new and existing supporters
Manage the day-to-day operation of LiNK’s advertising accounts
Build, launch, monitor, test, and optimize growth-focused advertising campaigns
Build and maintain conversion tracking across advertising platforms
Create campaign measurement plans covering objectives, audiences, conversion events, tracking, and reporting
Develop advertising strategy for channel and audience targeting to drive acquisition and revenue growth
Coordinate campaign launches across advertising, email, website, and other digital channels
Track advertising spend against approved budgets and flag delivery or performance issues
Request and manage creative assets for advertising tests
Own LiNK’s marketing automation platform, including templates, automation rules, drip campaigns, list hygiene, suppression policies, and A/B testing
Build and maintain audience segmentation and lists for acquisition, engagement, donor retention, and personalized communications
Ensure reliable data flows between marketing systems, supporter data, and donation data
Own the marketing technology stack and troubleshoot technical issues with IT providers and vendors
Implement and maintain web tracking for reporting and decision-making
Build reports covering traffic, engagement, conversion rates, acquisition performance, and ROI
Analyze website, search, social media, email, and advertising performance using attribution modeling
Analyze content, landing pages, acquisition paths, and user journeys to identify engagement and donation barriers
Run conversion-rate optimization initiatives, including A/B tests, landing-page improvements, signup forms, popups, donation flows, and calls to action
Monitor organic search and identify technical SEO, content SEO, and answer-engine optimization opportunities

Requirements

What you’ll need

5+ years of experience in marketing operations, growth marketing, marketing technology, digital marketing, or a comparable role, preferably in the non-profit sector
Hands-on administration experience with a marketing automation platform; Pardot preferred
Demonstrated experience building automation, workflows, and integrations
Hands-on experience managing paid advertising accounts, including campaign setup, conversion tracking, budget pacing, attribution modeling, and performance reporting
Working knowledge of Google Analytics 4 and Google Tag Manager
Strong data skills, including the ability to structure, audit, and interpret digital marketing data, and communicate findings to non-technical stakeholders
Experience with technical and content SEO, including emerging answer-engine optimization
Experience with conversion-rate optimization and A/B testing in email, website, and ads
Strong organizational skills with the ability to manage multiple tasks, deadlines, and priorities effectively and independently
Preferred: Experience managing a Google Ad Grant account and maintaining program compliance
Preferred: Experience with Pardot, Salesforce, Webflow, Funraise, Formcrafts, Stripo, Optibase, Looker Studio, UTM.io, or SEMrush
Familiarity with the Pardot–Salesforce connector and marketing automation data synchronization with a CRM
Experience with donor lifecycle, recurring giving, lapsed-donor reactivation, and year-end campaigns
Experience as the sole owner of a martech stack
Basic HTML/CSS for email and landing page troubleshooting
Familiarity with GDPR and CCPA data privacy and consent requirements
Resume and thoughtful cover letter required

Benefits

Comp & perks

Health insurance (medical, dental, vision)
Paid sabbatical every 5 years
Retirement benefits (401k with company match)
Life insurance
Generous paid vacation, sick, and holiday leave
Winter break
Flexible Spending Account (health and dependent care)
Professional development fund
Wellness support stipend ($100/ month)
Collaborative work culture with strong company values
Hybrid and remote work options