Liberty in North Korea

Growth Marketing

• Own the systems connecting LiNK’s mission to new and existing supporters
• Manage the day-to-day operation of LiNK’s advertising accounts
• Build, launch, monitor, test, and optimize growth-focused advertising campaigns
• Build and maintain conversion tracking across advertising platforms
• Create campaign measurement plans covering objectives, audiences, conversion events, tracking, and reporting
• Develop advertising strategy for channel and audience targeting to drive acquisition and revenue growth
• Coordinate campaign launches across advertising, email, website, and other digital channels
• Track advertising spend against approved budgets and flag delivery or performance issues
• Request and manage creative assets for advertising tests
• Own LiNK’s marketing automation platform, including templates, automation rules, drip campaigns, list hygiene, suppression policies, and A/B testing
• Build and maintain audience segmentation and lists for acquisition, engagement, donor retention, and personalized communications
• Ensure reliable data flows between marketing systems, supporter data, and donation data
• Own the marketing technology stack and troubleshoot technical issues with IT providers and vendors
• Implement and maintain web tracking for reporting and decision-making
• Build reports covering traffic, engagement, conversion rates, acquisition performance, and ROI
• Analyze website, search, social media, email, and advertising performance using attribution modeling
• Analyze content, landing pages, acquisition paths, and user journeys to identify engagement and donation barriers
• Run conversion-rate optimization initiatives, including A/B tests, landing-page improvements, signup forms, popups, donation flows, and calls to action
• Monitor organic search and identify technical SEO, content SEO, and answer-engine optimization opportunities

Senior Growth Marketing Manager