Territory Sales Representative – MUH & Hospitality

Life Fitness

. Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across the Multi-Unit Housing and Hospitality markets .

Posted 10/21/2026full-timeRemote • Florida • United StatesMid-LevelSenior💰 $47,500 - $64,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the fitness and hospitality sectors, with a strong focus on consultative selling, relationship management, and territory business planning. Proven ability to meet revenue targets while adapting to market dynamics and customer needs.

Highest-signal resume keywords

B2B Sales ExperienceConsultative SellingTerritory ManagementSalesforce ProficiencyFitness Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentRevenue Target AchievementSolution DevelopmentSales Cycle ManagementStrategic Thinking

Soft Skills

Relationship BuildingAnalytical ThinkingAdaptabilityInfluencing Skills

Tools & Technologies

Salesforce

Industry Keywords

Fitness IndustryHospitalityProperty ManagementMulti-Unit HousingAmenity-Focused Industries

About the role

Key responsibilities & impact

Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across the Multi-Unit Housing and Hospitality markets
Prospect and close new business opportunities with apartment communities, property developers, ownership and management groups, and hospitality customers
Build and manage relationships with key decision-makers and influencers
Own the full sales cycle from prospecting and consultative discovery through solution development, close, installation, and ongoing relationship management
Deliver strategic, solutions-based sales experiences aligned with customer and property needs
Present and reinforce the Life Fitness and Hammer Strength value proposition
Maintain an active territory presence, meeting customers and developing opportunities in the field at least three times per week
Maintain accurate records in Salesforce and manage quotes, pipeline, and account activity
Collaborate cross-functionally to support customer experience from sale through installation and ongoing support
Stay informed on trends across fitness, residential amenities, hospitality, and broader vertical markets
Deliver against revenue targets while managing territory priorities, travel, and expenses

Requirements

What you’ll need

3+ years of B2B sales experience, with demonstrated success developing new business, managing a territory, and meeting or exceeding revenue targets
Experience in the fitness industry, real estate, property management, hospitality, or other amenity-focused industries preferred
Strong consultative selling and relationship-building skills
Ability to navigate complex opportunities and influence decision-makers at multiple levels
Strategic and analytical thinking
Ability to adapt to customer needs, market dynamics, and changing priorities
Experience using CRM platforms, with Salesforce preferred
Ability to travel regularly throughout the assigned West Florida territory
Ability to be in the field at least three times per week meeting customers, developing opportunities, and strengthening relationships
Passion for fitness and wellness

Benefits

Comp & perks

Base salary + commission + allowances
Uncapped commission structure
Multiple bonus incentives available throughout the year
Total compensation designed to reward high performance
401(k) savings plan with 4% employer match
Medical, dental and vision insurance
Parental, medical and military leaves of absence
Paid time off, including 12 paid holidays throughout the calendar year
Paid vacation days beginning at 13 days annually
Paid sick leave as provided under state and local paid sick leave laws
Company paid short-term disability and optional long-term disability
Health savings account
Health care and dependent care reimbursement accounts
Employee and dependent life insurance and supplemental life and AD&D insurance
Hospital indemnity
Identity protection
Legal services
Adoption assistance
Tuition assistance
Commuter benefits
Employee discounts
Employee assistance program including free counseling sessions
Access to an on-site fitness center
Vehicle allowance for business-related personal vehicle use
Mobile allowance for business-related personal cell phone use