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Senior Community Manager
Life is Good. Develop and own the brand ambassador strategy to grow the program and its positive impact .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in community management and influencer marketing, with a strong focus on developing and executing ambassador programs. Proficient in utilizing analytics tools like Traackr and Emplifi to measure program performance and community engagement.
Highest-signal resume keywords
Community ManagementInfluencer MarketingTraackrEmplifiData-Informed Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ambassador Program ManagementSocial Media StrategyContent CreationPerformance MeasurementNegotiation Skills
Soft Skills
Strong Organizational SkillsProactive Problem-SolvingEmpathyCuriosityEffective Communication
Tools & Technologies
Meta Business SuiteAnalytics PlatformsContent Management Systems
Industry Keywords
Community EngagementUser-Generated ContentBrand AwarenessCreator CollaborationsCustomer Feedback
About the role
Key responsibilities & impact- Develop and own the brand ambassador strategy to grow the program and its positive impact
- Manage end-to-end recruiting, activation, and measurement of the ambassador program
- Coordinate seasonal gifting with the fulfillment center
- Build ambassador relationships through proactive outreach, updates, and feedback loops
- Champion the community internally by surfacing ambassador and fan stories for marketing, eCommerce, wholesale, retail, and other uses
- Expand program participation, engagement, and retention
- Drive influencer strategy across the funnel, from brand awareness to conversion-driving creator collaborations
- Identify, vet, and contact aligned creators
- Manage negotiations, contracting, and deliverables
- Collaborate with Social and Creative teams to brief, review, and approve content
- Collaborate with eCommerce on influencer, creator, and affiliate conversion opportunities
- Maintain an always-on gifting approach to brand friendlies and others
- Measure and report performance using Traackr and platform analytics
- Source, organize, and champion user-generated content
- Collaborate with stakeholders to surface and repurpose top-performing community assets
- Track permissions and maintain tagging and approvals through Emplifi
- Monitor and engage daily with comments, DMs, and tagged content
- Apply a consistent system for thanking and rewarding passionate supporters
- Bridge the community and internal teams, escalating customer or product feedback as needed
- Monitor community sentiment and emerging trends
- Support reporting and dashboards tracking program health, community growth, and ambassador and influencer impact
Requirements
What you’ll need- 5-7 years of direct experience in community management, influencer marketing, or social media at a brand or agency
- Proven success managing ambassador or creator programs at scale
- Experience with Traackr, Emplifi, and Meta Business Suite
- Deep understanding of social platforms, trends, and community engagement best practices
- Data-informed mindset with ability to interpret metrics, identify insights, and translate them into recommendations
- Smart, fast writing with humor and heart
- Strong organizational skills and excellent attention to detail
- Empathy, curiosity, warmth, and natural connector skills
- Proactive problem-solving ability in fast-paced, collaborative environments
- Organizational and adaptability skills when priorities shift
- Ability to balance creativity, accountability, brand voice, and genuine human connection
- Knowledge and understanding of the Life is Good mission and Superpowers
- Ability to work independently and as part of a team
- Ability to give and receive feedback thoughtfully and constructively
Benefits
Comp & perks- Comprehensive Medical insurance
- Dental insurance
- Vision insurance
- Flexible Spending Accounts
- Transit or Parking Reimbursement Accounts
- Life insurance
- AD&D insurance
- Short-Term Disability insurance
- Long-Term Disability insurance
- 401(k) with a match
- Paid Time Off
- 10 paid holidays
- Good Vibes Time (paid time to volunteer for the non-profit cause of your choice)
- Family Time
- Opportunity to contribute to The Playmaker Project social mission
- Dogs in the workplace