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Lifely

Business Development Manager – International Ecommerce, Trade

Lifely

. Build the international growth plan across priority countries, customer segments, and commercial channels.

Posted 9/26/2026full-timeRemote • MalaysiaMid-LevelSenior💰 MYR 72,000 - MYR 96,000 per yearWebsite

About the role

Key responsibilities & impact
  • Build the international growth plan across priority countries, customer segments, and commercial channels.
  • Develop B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
  • Own opportunities end to end: research, targeted origination, business case, negotiation, pilot, launch, and revenue conversion.
  • Create commercial cases covering demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
  • Lead proposals, negotiations, pilot agreements, and internal decision papers.
  • Lead cross-functional execution with Ecommerce, Marketing, Product, Supply, Finance, and Operations.
  • Set priorities and hold internal owners, agencies, partners, and future team members accountable for delivery.
  • Build pipeline, revenue, and margin forecasts with clear stages, decision gates, and ownership.
  • Report on assumptions, blockers, risks, performance, and required changes.
  • Deliver a focused country and channel plan, qualified B2B and trade pipeline, signed pilots or commercial agreements, new-market or channel revenue, and measurable gross margin.

Requirements

What you’ll need
  • Five or more years in business development, commercial growth, partnerships, trade, channel development, or market expansion.
  • Proven B2B or trade results, including deals personally progressed through negotiation to revenue.
  • Experience scaling ecommerce or consumer products across more than one country.
  • Experience launching or expanding a market, sales channel, distributor, retailer, marketplace, or trade partnership.
  • Ability to build commercial cases covering revenue, margin, cost, risk, and operational feasibility.
  • Strong negotiation, proposal writing, stakeholder management, and executive communication.
  • Hands-on experience with CRM or pipeline systems, including building reliable pipeline processes and forecasts.
  • Hands-on experience using spreadsheets for commercial planning.
  • Practical understanding of cross-border operations, including duties, taxes, landed costs, compliance, logistics, warehousing, inventory, fulfilment, returns, pricing, margin, forecasts, and launch plans.
  • Clear, direct, transparent communication with strong working English.
  • Reliable Australian business-hour overlap from the Philippines.
  • Experience across Australia, the United States, Asia, or Southeast Asia is a strong plus.
  • Furniture, home, consumer goods, retail, wholesale, property, distribution, marketplace, or trade-channel experience is a strong plus.
  • Understanding of Shopify economics is a strong plus.
  • Practical use of AI for research, commercial modelling, proposals, and workflow improvement is a strong plus.