Lifely

Graphics Designer

• Produce engaging motion and reel content for acquisition, retention, websites, and social channels
• Create testable hooks, angles, edits, and visual variations from one brief
• Identify winning angles and replicate converting ads measured by ROAS and engagement
• Use AI tools to scale content velocity and fill content gaps
• Improve content through feedback and performance learning
• Support efficient in-house studio and content production
• Deliver accurate, on-brand work on time
• Repurpose UGC into paid ad content
• Create static, motion, and reel ads for Meta, Instagram, and other channels
• Build hooks, pacing, captions, and calls to action
• Contribute to concepts, storyboards, shot lists, scripts, and production plans
• Attend and support studio or in-house content sessions
• Identify missing assets, production risks, and technical blockers
• Lead smaller projects when required
• Use CTR, CVR, CPC, ROAS, retention, and feedback signals to improve edits
• Create testable variations while preserving the core message
• Work with media buyers and creative leads to understand performance
• Collaborate with designers, copywriters, ecommerce, performance marketing, and brand teams
• Explain creative decisions, respond to feedback, and revise quickly
• Check spelling, captions, claims, product accuracy, audio, timing, links, ratios, and export quality
• Prepare 1:1, 4:5, 9:16, and other required formats
• Maintain clean editable project files and clear version control
• Explore AI tools and turn outputs into useful marketing assets
• Check AI-assisted output for accuracy, claims, copy, brand rules, and quality
• Share methods and learnings with the creative team

Multimedia Designer, Motion and Graphic

• Produce engaging, on-brand content across multiple brands and channels.
• Create high-converting static content and variations for acquisition, retention, and product and campaign launches.
• Use AI tools to generate high-quality content while minimizing AI slop.
• Improve the customer journey through website design and CRO work with on-brand, conversion-focused design.
• Deliver accurate work on time and adapt to contingencies.
• Deliver ads, campaign key visuals, organic posts, product graphics, and promotional assets.
• Work with Creative and Performance Marketing teams to deliver ads measured by ROAS and engagement.
• Replicate winning ads across other brands and channels.
• Create website banners, landing-page sections, email graphics, product visuals, and campaign modules.
• Support CRO tests with stronger layouts, hierarchy, calls to action, and product communication.
• Design for mobile readability, accessibility, and customer confidence.
• Protect each brand’s visual identity across typography, colour, spacing, imagery, and tone.
• Manage image selection, product presentation, and visual storytelling.
• Understand briefs, ask questions, plan work across deadlines, and flag risks early.
• Own smaller projects from concept through delivery.
• Give progress updates to Mansell and the wider marketing team.
• Collaborate with creative, copy, ecommerce, performance marketing, brand teams, and external partners.
• Explain design decisions and respond professionally to feedback.
• Check spelling, price, layout, product accuracy, links, sizing, and export quality.
• Maintain clean editable files and clear version names.
• Review creative performance and use learnings to improve future work.
• Keep up with AI design, ecommerce, and social creative trends.
• Complete practical assessment involving one static paid-social concept and one landing-page or email adaptation.
• Deliver at least 24 approved, useful design outputs in the first 90 days, subject to agreed brief volume.
• Support at least 24 CRO or design tests where suitable opportunities exist.
• Explore AI tools, turn outputs into useful marketing assets, check AI-assisted outputs, and share methods with the creative team.

Graphic Designer

Marketing

• Support the development of the social media strategy and lead its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK
• Plan and deliver marketing campaigns, including new product launches, brand ambassador collaborations and sales campaigns, across social, website, email and PR
• Plan monthly content and brief it to the agency and internal team, ensuring deliverables are completed on time and in full
• Analyse weekly and monthly performance and share results and key insights with the team
• Work with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insights
• Liaise with the email team on campaign launches requiring email support
• Work with the ecommerce team to align marketing campaigns with website activity and promotions
• Oversee community management and ensure SLAs are met
• Assist with special events and photoshoots, including consumer activations and influencer content
• Manage social media and PR agencies day to day to drive growth across social channels
• Report to and support the Marketing Manager

Marketing Specialist

• Create high-quality visual work across paid social, websites, email, organic content, and product and campaign launches.
• Turn briefs into clear, attractive, on-brand designs that help customers understand products and campaigns and take action.
• Produce engaging, on-brand content across multiple brands and channels.
• Create high-converting static content and variations for acquisition, retention, and product and campaign launches.
• Use AI tools to generate high-quality content while minimising AI slop.
• Improve the customer journey through website design and CRO work with on-brand, conversion-focused design.
• Deliver ads, campaign key visuals, organic posts, product graphics, and promotional assets on time.
• Work with Creative and Performance Marketing teams to deliver ads measured by ROAS and engagement.
• Replicate winning ads across other brands and channels.
• Create website banners, landing-page sections, email graphics, product visuals, and campaign modules.
• Support CRO tests with stronger layouts, hierarchy, calls to action, and product communication.
• Design for mobile readability, accessibility, and customer confidence.
• Protect visual identity across typography, colour, spacing, imagery, and tone.
• Manage briefs, deadlines, project ownership, progress updates, and collaboration with creative, copy, ecommerce, performance marketing, brand teams, and external partners.
• Explain design decisions and respond professionally to feedback.
• Check spelling, prices, layouts, product accuracy, links, sizing, and export quality.
• Maintain clean editable files and clear version names.
• Review creative performance and use learnings to improve future work.
• Keep up with AI design, ecommerce, and social creative trends.
• Explore AI tools, turn AI outputs into useful marketing assets, check AI-assisted outputs for accuracy and quality, and share methods with the creative team.
• Potentially own paid-social static batches, campaign key visuals, landing-page sections, product comparison graphics, CRO design tests, email layouts, and reusable design systems.
• Proposed first 90-day goals include delivering assets across paid ads, websites, email, organic content, and CRO; producing at least 24 approved design outputs; supporting at least 24 CRO or design tests where suitable; and meeting deadlines and quality checks.

• Produce motion and reel content for acquisition, retention, websites, and social channels
• Create testable hooks, angles, edits, and visual variations from one brief
• Repurpose UGC into paid advertising content
• Create static, motion, and reel ads for Meta, Instagram, and other channels
• Build hooks, pacing, captions, and calls to action
• Contribute to concepts, storyboards, shot lists, scripts, and production plans
• Attend and support studio or in-house content sessions
• Identify missing assets, production risks, and technical blockers
• Lead smaller projects when required
• Use CTR, CVR, CPC, ROAS, retention, and feedback signals to improve edits
• Work with media buyers and creative leads to understand performance
• Collaborate with designers, copywriters, ecommerce, performance marketing, and brand teams
• Check spelling, captions, claims, product accuracy, audio, timing, links, ratios, and export quality
• Prepare 1:1, 4:5, 9:16, and other required formats
• Maintain editable project files and version control
• Explore AI tools and turn AI outputs into useful marketing assets
• Share methods and learnings with the wider creative team

Multimedia, Motion and Graphic Designer

Business Development Rep

• Build the international growth plan across priority countries, customer segments, and commercial channels.
• Develop B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
• Own opportunities end to end: research, targeted origination, business case, negotiation, pilot, launch, and revenue conversion.
• Create commercial cases covering demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
• Lead proposals, negotiations, pilot agreements, and internal decision papers.
• Lead cross-functional execution with Ecommerce, Marketing, Product, Supply, Finance, and Operations.
• Set priorities and hold internal owners, agencies, partners, and future team members accountable for delivery.
• Build pipeline, revenue, and margin forecasts with clear stages, decision gates, and ownership.
• Report on assumptions, blockers, risks, performance, and required changes.
• Deliver a focused country and channel plan, qualified B2B and trade pipeline, signed pilots or commercial agreements, new-market or channel revenue, and measurable gross margin.

Business Development Manager – International Ecommerce, Trade

• Report to and support the Head of Brand Marketing.
• Deliver brand or product launch campaigns.
• Develop social media strategy and manage ongoing social media activity for the Lifely and Cushie brands.
• Brief content and manage PR.
• Lead a small team of one or two people, including social media, content and styling specialists and possibly an influencer coordinator.
• Manage the social media agency and PR agency day to day.
• Set the strategy and execute social media activity across Lifely and Cushie in Australia, New Zealand, the USA, Canada, the UK and Singapore.
• Plan and execute marketing campaigns across social, website, email and PR.
• Plan monthly content execution and ensure deliverables are briefed and completed on time.
• Analyze and interpret weekly and monthly performance, sharing results and insights with the team.
• Liaise with performance marketing, email and ecommerce teams to coordinate campaigns and website activity.
• Oversee the community management team and ensure SLAs are met.
• Assist with special event planning and photoshoots, including consumer activations and influencer events.

Marketing Manager

Social Media Manager

About Lifely
Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Our brand, ecommerce, product, supply, operations, and customer teams work closely together.
About the role
This is a hands-on owner role for someone who can turn brand goals into a clear content plan, make the work happen, and learn from performance. You will create and publish content, lead shoots, coordinate contributors, protect quality, and bring useful insights back to the Brand team.
What you will own

- Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.

- Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits.

- Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions.

- Lead photoshoots end to end: mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets.

- Deliver weekly and monthly reports that explain performance, show the important insight, and recommend the next action or test.

- Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output.

- Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery.

- Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements.

What success looks like

- Within 30 days, the content calendar, production tracker, reporting rhythm, owners, and deadlines are clear and operating.

- At least 90% of approved content and production milestones are delivered on time without repeated reminders.

- Agreed publishing cadence is met, including the current Cushie USA baseline of at least eight videos and eight carousel or graphic posts each month.

- Reports arrive on schedule and lead to clear creative, channel, or workflow decisions.

- Content quality, organic engagement, and social traffic improve against agreed baselines through useful testing and iteration.

Social Media & Content Specialist - Philippines

About Lifely 
Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Product, brand, ecommerce, supply, operations, and customer experience work closely together.

About the role 
Reporting to the Chief Operating Officer, this role combines commercial strategy, hands-on execution, and managerial ownership. You will identify, validate, launch, and scale ecommerce, B2B, and trade routes across Australia, the United States, Asia, and Southeast Asia. 
This is not a telemarketing or lead-generation role. You must move opportunities from business case through negotiation, launch, and measurable revenue.

What you will own 
• Build the international growth plan across priority countries, customer segments, and commercial channels. 
• Develop B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement. 
• Own opportunities end to end: research, targeted origination, business case, negotiation, pilot, launch, and revenue conversion. 
• Create commercial cases covering demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation. 
• Lead proposals, negotiations, pilot agreements, and internal decision papers. 
• Lead cross-functional execution with Ecommerce, Marketing, Product, Supply, Finance, and Operations. 
• Set priorities and hold internal owners, agencies, partners, and future team members accountable for delivery. 
• Build reliable pipeline, revenue, and margin forecasts with clear stages, decision gates, and ownership. 
• Report transparently on assumptions, blockers, risks, performance, and what must change.
What success looks like 
• Within 90 days, a focused country and channel plan, qualified B2B and trade pipeline, and transparent reporting rhythm are operating. 
• Within six months, priority opportunities have converted into signed pilots or commercial agreements, with at least one route generating revenue. 
• Within 12 months, at least one new market or channel produces repeatable revenue and measurable gross margin. • Commercial decisions are faster because the economics, risks, next actions, and accountable owners are visible.

Business Development Manager, International Ecommerce & Trade

Social Media & Content Specialist - Australia

• Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands
• Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits
• Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions
• Lead photoshoots end to end, including mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets
• Deliver weekly and monthly reports explaining performance, insights, and recommended actions or tests
• Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output
• Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery
• Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements
• Establish content calendars, production trackers, reporting rhythms, owners, and deadlines
• Meet publishing cadence and deliver approved content and production milestones on time
• Improve content quality, organic engagement, and social traffic through testing and iteration