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About the role
Key responsibilities & impact- Create high-quality visual work across paid social, websites, email, organic content, and product and campaign launches.
- Turn briefs into clear, attractive, on-brand designs that help customers understand products and campaigns and take action.
- Produce engaging, on-brand content across multiple brands and channels.
- Create high-converting static content and variations for acquisition, retention, and product and campaign launches.
- Use AI tools to generate high-quality content while minimising AI slop.
- Improve the customer journey through website design and CRO work with on-brand, conversion-focused design.
- Deliver ads, campaign key visuals, organic posts, product graphics, and promotional assets on time.
- Work with Creative and Performance Marketing teams to deliver ads measured by ROAS and engagement.
- Replicate winning ads across other brands and channels.
- Create website banners, landing-page sections, email graphics, product visuals, and campaign modules.
- Support CRO tests with stronger layouts, hierarchy, calls to action, and product communication.
- Design for mobile readability, accessibility, and customer confidence.
- Protect visual identity across typography, colour, spacing, imagery, and tone.
- Manage briefs, deadlines, project ownership, progress updates, and collaboration with creative, copy, ecommerce, performance marketing, brand teams, and external partners.
- Explain design decisions and respond professionally to feedback.
- Check spelling, prices, layouts, product accuracy, links, sizing, and export quality.
- Maintain clean editable files and clear version names.
- Review creative performance and use learnings to improve future work.
- Keep up with AI design, ecommerce, and social creative trends.
- Explore AI tools, turn AI outputs into useful marketing assets, check AI-assisted outputs for accuracy and quality, and share methods with the creative team.
- Potentially own paid-social static batches, campaign key visuals, landing-page sections, product comparison graphics, CRO design tests, email layouts, and reusable design systems.
- Proposed first 90-day goals include delivering assets across paid ads, websites, email, organic content, and CRO; producing at least 24 approved design outputs; supporting at least 24 CRO or design tests where suitable; and meeting deadlines and quality checks.
Requirements
What you’ll need- Minimum 2 years of commercial graphic or digital design experience.
- Portfolio showing paid social, ecommerce, campaign, branding, or digital work.
- Strong Photoshop, Illustrator, Figma, Canva, or equivalent skills.
- Strong typography, layout, composition, colour, and visual hierarchy.
- Ability to create clear variations from a single brief.
- Understanding of social, website, email, and digital advertising formats.
- Good attention to detail, time management, and communication.
- Willingness to learn and accept direct feedback.
- A design degree is useful but is not required when the portfolio and practical ability are strong.
- UI or UX experience is highly regarded / nice to have.
- Landing-page or CRO design experience is highly regarded / nice to have.
- Email design experience is highly regarded / nice to have.
- Motion or short-form video experience is highly regarded / nice to have.
- Furniture, home, family, lifestyle, or ecommerce experience is highly regarded / nice to have.
- AI-assisted creative tools are highly regarded / nice to have.
- Photoshop, Illustrator, Figma, Canva, Higgsfield or other relevant tools.
- Commercial awareness and ability to connect design choices to customer action.
- Creativity combined with discipline around briefs, accuracy, and deadlines.
- Detail orientation and proactivity when a brief or project is at risk.
- Comfort working across several brands and channels.
- Collaborative, organised, and open to feedback.
- Interest in improving creative quality and production speed.
