Marketing Manager

Lifely

. Report to and support the Head of Brand Marketing.

Posted 9/21/2026full-timeMelbourne • AustraliaMid-LevelSenior💰 A$100,000 - A$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, integrated marketing campaigns, and content creation, with a strong ability to analyze performance metrics and lead a small team effectively. Proficient in coordinating with various marketing teams and managing agency relationships to drive brand growth.

Highest-signal resume keywords

Social Media ManagementIntegrated Marketing CampaignsContent CreationTeam LeadershipPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCampaign ManagementContent Calendar ManagementPerformance ReportingPR Campaign ManagementInfluencer CoordinationConsumer Brand MarketingAnalytics Tools ProficiencyAI Tools UtilizationEcommerce Coordination

Soft Skills

Team CollaborationCommunication SkillsCreative Problem SolvingTime Management

Tools & Technologies

Meta AnalyticsTikTok AnalyticsAsanaMondayClickUpGA4Shopify Analytics

Industry Keywords

Brand MarketingConsumer ActivationsCommunity ManagementSocial Media Agency ManagementPR Agency Management

About the role

Key responsibilities & impact

Report to and support the Head of Brand Marketing.
Deliver brand or product launch campaigns.
Develop social media strategy and manage ongoing social media activity for the Lifely and Cushie brands.
Brief content and manage PR.
Lead a small team of one or two people, including social media, content and styling specialists and possibly an influencer coordinator.
Manage the social media agency and PR agency day to day.
Set the strategy and execute social media activity across Lifely and Cushie in Australia, New Zealand, the USA, Canada, the UK and Singapore.
Plan and execute marketing campaigns across social, website, email and PR.
Plan monthly content execution and ensure deliverables are briefed and completed on time.
Analyze and interpret weekly and monthly performance, sharing results and insights with the team.
Liaise with performance marketing, email and ecommerce teams to coordinate campaigns and website activity.
Oversee the community management team and ensure SLAs are met.
Assist with special event planning and photoshoots, including consumer activations and influencer events.

Requirements

What you’ll need

5+ years experience in marketing roles, with a strong focus on social media.
Completed a degree in marketing, commerce or a related field.
Expertise in social media management, analysis and content creation, including experience with native social analytics tools such as Meta or TikTok analytics.
Experience managing integrated marketing campaigns across the full channel mix.
Experience with PR campaigns, including influencer or brand-ambassador campaigns.
Experience directly managing 1-2 people.
Comfortable using AI agents or AI tools to improve productivity and fuel our growth.
Experience with content-calendar, briefing, or workflow tools such as Asana, Monday, ClickUp, or similar.
Experience in consumer brands.
Ability to build and interpret weekly or monthly reporting dashboards.
Experience overseeing a social or PR agency.
Experience coordinating with brand, ecommerce, email, and performance marketing teams.
Comfortable being in front of the camera for the occasional piece of content.
Eligible to work in Australia and currently residing in Australia.
Experience with GA4 and Shopify analytics is a plus.