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About the role
Key responsibilities & impact- Support the development of the social media strategy and lead its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK
- Plan and deliver marketing campaigns, including new product launches, brand ambassador collaborations and sales campaigns, across social, website, email and PR
- Plan monthly content and brief it to the agency and internal team, ensuring deliverables are completed on time and in full
- Analyse weekly and monthly performance and share results and key insights with the team
- Work with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insights
- Liaise with the email team on campaign launches requiring email support
- Work with the ecommerce team to align marketing campaigns with website activity and promotions
- Oversee community management and ensure SLAs are met
- Assist with special events and photoshoots, including consumer activations and influencer content
- Manage social media and PR agencies day to day to drive growth across social channels
- Report to and support the Marketing Manager
Requirements
What you’ll need- 3+ years' experience in marketing roles, with a strong focus on social media
- A degree in marketing, commerce or a related field, or equivalent experience
- Strong experience in social media management, analysis and content creation, including native analytics tools such as Meta Business Suite and TikTok Analytics
- Experience managing integrated marketing campaigns across the full channel mix
- Experience with PR campaigns, including influencer and brand ambassador campaigns
- Experience briefing and managing social media or PR agencies
- Experience in consumer or DTC brands
- Ability to build and interpret weekly and monthly reporting dashboards
- Experience working with brand, ecommerce, email and performance marketing teams
- Experience with content calendar, briefing or workflow tools
- Comfortable using AI tools to work more efficiently and help drive growth
- Comfortable being in front of the camera for the occasional piece of content
- Eligible to work in and currently residing in Australia
- Experience marketing across multiple international markets is a plus (e.g. NZ, USA, Canada, UK)
- Experience with GA4 and Shopify analytics is a plus