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About the role
Key responsibilities & impact- Produce engaging motion and reel content for acquisition, retention, websites, and social channels
- Create testable hooks, angles, edits, and visual variations from one brief
- Identify winning angles and replicate converting ads measured by ROAS and engagement
- Use AI tools to scale content velocity and fill content gaps
- Improve content through feedback and performance learning
- Support efficient in-house studio and content production
- Deliver accurate, on-brand work on time
- Repurpose UGC into paid ad content
- Create static, motion, and reel ads for Meta, Instagram, and other channels
- Build hooks, pacing, captions, and calls to action
- Contribute to concepts, storyboards, shot lists, scripts, and production plans
- Attend and support studio or in-house content sessions
- Identify missing assets, production risks, and technical blockers
- Lead smaller projects when required
- Use CTR, CVR, CPC, ROAS, retention, and feedback signals to improve edits
- Create testable variations while preserving the core message
- Work with media buyers and creative leads to understand performance
- Collaborate with designers, copywriters, ecommerce, performance marketing, and brand teams
- Explain creative decisions, respond to feedback, and revise quickly
- Check spelling, captions, claims, product accuracy, audio, timing, links, ratios, and export quality
- Prepare 1:1, 4:5, 9:16, and other required formats
- Maintain clean editable project files and clear version control
- Explore AI tools and turn outputs into useful marketing assets
- Check AI-assisted output for accuracy, claims, copy, brand rules, and quality
- Share methods and learnings with the creative team
Requirements
What you’ll need- Minimum 2 years of commercial motion, video editing, multimedia, or digital content experience
- Portfolio showing short-form video, motion graphics, UGC, paid social, or product storytelling
- Strong After Effects, Premiere Pro, CapCut, DaVinci Resolve, Final Cut, or equivalent skills
- Good understanding of timing, pacing, typography, composition, sound, and visual rhythm
- Ability to create clear hooks and engaging first seconds
- Strong Photoshop, Illustrator, Figma, Canva, or equivalent skills
- Understanding of Meta, TikTok, Instagram, website, and ecommerce specifications
- High attention to product, copy, claim, and export accuracy
- Good time management, communication, and willingness to learn
- A design degree is useful but is not required when the portfolio and practical ability are strong
- Product animation, 3D, Blender, Cinema 4D, or basic compositing
- AI video and image tools with careful human review
- Direct-response advertising or performance creative experience
- In-house studio, UGC, or creator production experience
- Furniture, home, family, lifestyle, or ecommerce experience
