Social Media & Content Specialist

Lifely

. Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands .

Posted 9/20/2026full-timeMelbourne • AustraliaMid-LevelSenior💰 MYR 5,500 - MYR 7,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media content production and management across multiple platforms, with a strong focus on short-form video and visual content creation. Proven ability to analyze performance data and implement strategic improvements while managing projects and coordinating with various stakeholders.

Highest-signal resume keywords

Social Media ManagementContent ProductionShort-Form Video CreationProject CoordinationPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social CopywritingVideo EditingContent Calendar ManagementBrand JudgementProofreading

Soft Skills

Clear CommunicationProactive Problem-SolvingProject OwnershipUrgency

Tools & Technologies

CanvaCapCutAdobe ToolsPlanableSprout Social

Industry Keywords

EcommerceConsumer ProductsLifestyleRetailDirect-to-Consumer

About the role

Key responsibilities & impact

Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands
Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits
Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions
Lead photoshoots end to end, including mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets
Deliver weekly and monthly reports explaining performance, insights, and recommended actions or tests
Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output
Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery
Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements
Establish content calendars, production trackers, reporting rhythms, owners, and deadlines
Meet publishing cadence and deliver approved content and production milestones on time
Improve content quality, organic engagement, and social traffic through testing and iteration

Requirements

What you’ll need

Three or more years of hands-on social media and content production, ideally in ecommerce, consumer, home, lifestyle, or retail
A portfolio showing strong short-form video, social copy, visual content, and campaign execution
Proof that you can lead shoots and coordinate agencies, creators, talent, locations, products, budgets, and deadlines
Strong writing, editing, proofreading, and brand judgement
Ability to read performance data and turn it into a useful recommendation
Reliable project ownership, urgency, clear communication, and proactive problem-solving
Practical use of AI tools, with the judgement to improve rather than replace the work
Multi-brand ecommerce or consumer-product experience
Furniture, home, family, lifestyle, retail, or direct-to-consumer experience
Hands-on use of Canva, CapCut, Adobe tools, Planable, Sprout Social, or similar platforms
Creator, influencer, or brand-partnership experience

Benefits

Comp & perks

Full-time hybrid role based in Melbourne, with attendance required for planned shoot and production days
AUD 90,000 to 105,000 annual base, plus superannuation
Own social and content delivery across multiple growing ecommerce brands
Work closely with the Brand, Ecommerce, Product, Supply, and Operations teams
Shape the content system, production rhythm, and creative testing approach