Regional Director – Independent Living Sales

Lifespace Communities, Inc.

. Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth .

Posted 10/13/2026full-timeUnited StatesLead💰 $132,200 - $190,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in sales leadership within CCRC/Life Plan Communities, focusing on driving occupancy and revenue growth through effective coaching, consultative selling, and performance analytics. Proven ability to collaborate across departments to enhance lead generation and optimize pricing strategies.

Highest-signal resume keywords

Sales Leadership ExperienceOccupancy Growth StrategiesCoaching Community Sales DirectorsCRM Analytics UtilizationFinancial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementConsultative SellingClosing StrategiesOccupancy PlanningPricing StrategiesSales AnalyticsPerformance Improvement StrategiesForecastingLead GenerationMarket Positioning

Soft Skills

CoachingMentoringRelationship BuildingTrust DevelopmentCollaboration

Tools & Technologies

CRM SystemsPerformance Dashboards

Industry Keywords

CCRCLife Plan CommunitiesType A ContractType B ContractSales Fundamentals

About the role

Key responsibilities & impact

Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth
Coach, mentor and develop Community Sales Directors and sales teams to consistently achieve performance goals
Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness
Champion prospect-centered, relationship-based selling that uncovers emotional motivators, builds trust and supports prospects through the decision journey
Lead regular business reviews using CRM analytics, conversion metrics, forecasting and performance dashboards
Provide additional leadership during community transitions, occupancy recovery initiatives, redevelopment or expansion
Partner with Operations and Finance on pricing, inventory, forecasting and occupancy planning
Collaborate with Marketing to strengthen lead generation, referral development and market positioning
Identify performance gaps and develop targeted coaching and performance improvement strategies
Build a leadership pipeline by identifying, developing and retaining exceptional sales talent
Partner with Executive Directors, Regional Operations leaders, Marketing, Finance and the Senior Vice President of Sales

Requirements

What you’ll need

10+ years of progressive sales leadership experience within CCRC/Life Plan Communities
Proven regional or multi-site sales leadership experience
Demonstrated success driving occupancy and revenue growth across multiple communities
Significant experience coaching and developing Community Sales Directors and high-performing sales teams
Strong knowledge of CCRC/Life Plan Community sales; Type A and Type B contract experience strongly preferred
Expertise in consultative and prospect-centered selling, pipeline management and closing strategies
Strong financial and business acumen, including experience with occupancy planning, pricing strategies and forecasting
Experience leveraging CRM data and sales analytics to improve performance
Bachelor's degree in Business, Marketing, Sales or a related field
Master's degree preferred

Benefits

Comp & perks

Short-Term Incentive Plan: 20% of base salary potential, paid annually
Special 2026 Incentive: $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding goal
Performance-driven commission and incentive plan
Professional growth opportunities
Support from Lifespace team members