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Email & SMS Marketing Strategist
Lifeway Christian Resources. Live out Lifeway’s mission and values, showing commitment to Kingdom work .
Tech Stack
Tools & technologiesCloudJavaScript
About the role
Key responsibilities & impact- Live out Lifeway’s mission and values, showing commitment to Kingdom work
- Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment
- Ensure on-brand execution, regulatory compliance, and consistent list hygiene
- Develop and maintain responsive email templates using HTML and CSS
- Create mobile-friendly, dynamic designs that support advanced audience segmentation
- Monitor and analyze open rates, click-through rates, and opt-out rates
- Implement A/B testing across subject lines, messaging, and layouts
- Build and maintain audience segments based on subscriber behavior and demographics
- Serve as the primary contact for email and SMS campaign needs
- Partner with content, design, and marketing teams to align messaging with organizational goals
- Manage campaign timelines, assets, and cross-functional deliverables to hit milestones and KPIs
- Stay current on digital marketing trends, platform updates, and industry best practices
- Support direct mail integration, social media integrations, and data management efforts
- Travel 2–4 times per year, typically overnight, for team gatherings
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, or a related field, required
- 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive
- Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings
- Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates
- Strong audience segmentation and data analysis skills using subscriber behavior and demographics
- Demonstrated ability to plan and execute A/B tests and interpret results
- Proven project management skills coordinating multi-layered campaigns across cross-functional teams
- Strong written and verbal communication skills, including presenting to senior-level stakeholders
- Working knowledge of CAN-SPAM, TCPA, and GDPR
- Actively involved in an evangelical Christian church
- Preferred: experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect
- Preferred: familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies
- Preferred: exposure to JavaScript for advanced campaign development and dynamic content
- Preferred: experience managing direct mail and social media platform integrations
Benefits
Comp & perks- Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours
- Equipment and resources for a productive and ergonomic workspace
- Travel provided for key team gatherings for remote-based team members
- Healthcare benefits
- Vacation and sick time
- Holiday pay
- Care days
- 401(k) plan
- Maternity and parental leave
- Adoption assistance
- Mission trip time
- All-team meetings several times per year