Lifeway Christian Resources

Salesforce Administrator

• Serve as the primary administrator for Lifeway's marketing platform, currently Salesforce Marketing Cloud Engagement
• Own platform configuration, maintenance, and governance
• Build and enhance contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation capabilities
• Manage integrations with Salesforce Sales Cloud, Salesforce Service Cloud, Form.io, and Snowflake
• Configure and maintain data ingestion pipelines for audience building and segmentation at scale
• Lead requirements gathering and translate business needs into scalable platform solutions
• Collaborate with development teams to integrate the marketing platform with websites and coordinate a custom preference center
• Configure and maintain data export processes for reporting, analytics, and data backup
• Monitor platform release updates, security reviews, and health checks
• Create and maintain technical documentation and communicate platform changes to trainers, end users, and stakeholders
• Contribute to platform roadmap planning and agile sprint ceremonies
• Coordinate SSO and role management with IT Operations and Security
• Live out Lifeway’s mission and values and show commitment to Kingdom work

Senior Marketing Platform Administrator – Salesforce

Marketing

• Manage and mentor a team of Email and SMS Marketing Strategists and Specialists
• Develop and implement comprehensive email and SMS marketing strategies aligned with Lifeway’s goals
• Oversee campaign creation and deployment using Salesforce Marketing Cloud, Attentive, and similar platforms
• Design advanced audience segmentation strategies for personalized messaging
• Track and analyze KPIs to improve campaign performance
• Ensure compliance with CAN-SPAM, GDPR, and TCPA
• Collaborate with content, design, IT, and marketing teams
• Optimize workflows, templates, and automation for timely, high-quality campaigns
• Explore innovative trends, tools, and techniques to improve engagement and retention
• Live out Lifeway’s mission and values and demonstrate commitment to Kingdom work
• Travel to Nashville 2–4 times per year for team gatherings

Manager, Email & SMS Marketing

• Live out Lifeway’s mission and values, showing commitment to Kingdom work
• Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment
• Ensure on-brand execution, regulatory compliance, and consistent list hygiene
• Develop and maintain responsive email templates using HTML and CSS
• Create mobile-friendly, dynamic designs that support advanced audience segmentation
• Monitor and analyze open rates, click-through rates, and opt-out rates
• Implement A/B testing across subject lines, messaging, and layouts
• Build and maintain audience segments based on subscriber behavior and demographics
• Serve as the primary contact for email and SMS campaign needs
• Partner with content, design, and marketing teams to align messaging with organizational goals
• Manage campaign timelines, assets, and cross-functional deliverables to hit milestones and KPIs
• Stay current on digital marketing trends, platform updates, and industry best practices
• Support direct mail integration, social media integrations, and data management efforts
• Travel 2–4 times per year, typically overnight, for team gatherings

Email & SMS Marketing Strategist

General

• Live out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Travel 2-4 times per year, typically overnight
• Provide advanced technical support for LifewayWorship.com via phone, chat, and email
• Resolve escalated issues for customers, church partners, and internal support teams
• Serve as the primary liaison for the Lifeway Worship Customer Service Teams channel
• Assist Church Sales & Support Specialists with complex or escalated cases
• Investigate and resolve technical and product-related customer inquiries
• Maintain a support spreadsheet for timely follow-ups and accurate records
• Manage digital and physical worship assets
• Organize archives and duplicate physical masters
• Develop artwork for vendor relationships
• Create custom audio edits for church sound systems
• Partner with Legal to administer rights and royalties for worship assets
• Coordinate shipping, tracking, and fulfillment of vendor orders and sample products
• Oversee One Source administration for Canon accounts
• Manage Metro 2 mailing list memberships and maintain database accuracy
• Collaborate with programmers on regression testing, bug fixes, and feature support for LifewayWorship.com
• Support and lead new Lifeway Worship initiatives, including content development and ministry partnerships
• Evaluate and recommend improvements to technical support systems, digital resource management, and customer service processes

Worship Technical Specialist

Video Editor

• Edit original footage into complete, polished stories aligned with Lifeway’s brand standards, creative briefs, and project goals
• Make editorial decisions about pace, style, and tone based on target audience and distribution platform
• Perform audio mixing, color correction, and sound design
• Source and integrate music, sound effects, graphics, and footage from internal and external partners
• Collaborate with motion graphic designers and editors to incorporate animations, captions, and branded templates
• Communicate project timelines, creative roadblocks, and production needs to producers, project managers, and creative leads
• Maintain organized file management and consistent naming structures
• Participate in review cycles, provide creative input, and implement stakeholder feedback
• Contribute through peer coaching, critique sessions, and process improvement ideas
• Support Lifeway’s mission and values through Kingdom-focused work

Account Executive

• Develop and execute a territory business plan in partnership with sales leadership
• Drive new and existing church partnerships through cold calling, networking, and consultative selling
• Prospect and qualify new church accounts using inbound and outbound lead generation strategies
• Build and maintain a healthy sales pipeline
• Build trust-based relationships with key church stakeholders
• Guide church stakeholders toward Lifeway solutions aligned with their ministry goals
• Manage the full sales cycle from initial outreach through close
• Meet or exceed revenue targets
• Deliver accurate monthly and quarterly revenue forecasts based on pipeline data and business understanding
• Maintain current records of sales activity, contacts, and opportunities in Salesforce
• Monitor competitive and market trends and share insights with sales leadership and peers
• Provide feedback on sales materials and internal processes
• Live out Lifeway’s mission and values with commitment to Kingdom work

• Develop and execute a territory business plan with sales leadership
• Drive new and existing church partnerships through cold calling, networking, and consultative selling
• Prospect and qualify new church accounts using inbound and outbound lead generation strategies
• Build trust-based relationships with church stakeholders
• Guide stakeholders toward Lifeway solutions aligned with ministry goals
• Manage the full sales cycle from initial outreach through close
• Meet or exceed revenue targets
• Deliver monthly and quarterly revenue forecasts based on pipeline data and business understanding
• Maintain records of sales activity, contacts, and opportunities in Salesforce
• Monitor competitive and market trends and share insights with sales leadership and peers
• Provide feedback on sales materials and internal processes
• Live out Lifeway’s mission and values with commitment to Kingdom work