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Manager, Email & SMS Marketing
Lifeway Christian Resources. Manage and mentor a team of Email and SMS Marketing Strategists and Specialists .
Tech Stack
Tools & technologiesCloudJavaScriptPHPSQL
About the role
Key responsibilities & impact- Manage and mentor a team of Email and SMS Marketing Strategists and Specialists
- Develop and implement comprehensive email and SMS marketing strategies aligned with Lifeway’s goals
- Oversee campaign creation and deployment using Salesforce Marketing Cloud, Attentive, and similar platforms
- Design advanced audience segmentation strategies for personalized messaging
- Track and analyze KPIs to improve campaign performance
- Ensure compliance with CAN-SPAM, GDPR, and TCPA
- Collaborate with content, design, IT, and marketing teams
- Optimize workflows, templates, and automation for timely, high-quality campaigns
- Explore innovative trends, tools, and techniques to improve engagement and retention
- Live out Lifeway’s mission and values and demonstrate commitment to Kingdom work
- Travel to Nashville 2–4 times per year for team gatherings
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, or a related field, required
- 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation
- Strong proficiency in data analysis and reporting
- Expertise in audience segmentation, list management, and email/SMS marketing regulations including CAN-SPAM, GDPR, and TCPA
- Strong project management and cross-functional collaboration skills
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
- Actively involved in an evangelical Christian church
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms preferred
- Experience with advanced analytics and direct mail integration preferred
- Familiarity with standard internet and email technologies and protocols preferred
Benefits
Comp & perks- Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours
- Equipment and resources for a productive and ergonomic workspace
- Travel provided for key team gatherings for remote-based team members
- Healthcare benefits
- Vacation and sick time
- Holiday pay
- Care days
- 401(k) plan
- Maternity and paternity leave
- Adoption assistance
- Mission trip time
- Occasional travel to Nashville for in-person team gatherings