Paid Media Strategist

Lifeway Christian Resources

. Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing Google Ads, YouTube, and Microsoft Advertising campaigns, with a strong focus on data-driven decision-making and performance analysis. Proven ability to develop media strategies, manage budgets, and communicate effectively with cross-functional teams.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ExpertiseCampaign Budget ManagementA/B Testing DesignGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementCampaign Structure OptimizationAudience Strategy DevelopmentBidding StrategyConversion TrackingData AnalysisAttribution ConceptsPerformance MeasurementCreative BriefingMulti-Touch Attribution

Soft Skills

Excellent CommunicationSound JudgmentStakeholder ManagementTeam CollaborationAdaptability

Tools & Technologies

GA4Data StudioTableauPower BISupermetrics

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationMicrosoft Bing Advertising Certification

Industry Keywords

ECommerceDirect-Response MarketingPublishingRetailMinistry/Nonprofit

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen
Turn ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement
Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch
Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners
Run a structured testing roadmap including A/B and incrementality testing, documenting hypotheses, results, and learnings
Build dashboards and recurring reports, explain performance in plain terms, and recommend next steps
Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in line with platform policy, privacy rules, and Lifeway standards
Advise cross-functional teams and partners on channel capabilities
Define creative requirements and brief Creative based on performance evidence
Work with platform representatives and vendor partners, pursue certifications and betas, and share learnings across the marketing team
Travel to Nashville 2-4 times per year, typically for 2-3 days
Live out Lifeway’s mission and values, showing commitment to Kingdom work

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required
5+ years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or agency
Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting
Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals
Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts
Experience designing and running structured A/B tests and applying the results
Excellent written and verbal communication, including explaining performance to non-technical audiences
Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy
Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
Actively involved in an evangelical Christian church
Google Ads, Google Analytics, or comparable platform certification preferred
Microsoft Bing Advertising certification preferred
Experience managing paid media for multiple brands, audiences, or business units preferred
Experience with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools preferred
Familiarity with incrementality testing, media mix modeling, or multi-touch attribution preferred
eCommerce or direct-response experience preferred
Experience in publishing, retail, ministry/nonprofit, or a multi-brand organization preferred
Master's degree preferred; advanced graduate degree not required

Benefits

Comp & perks

Work from Anywhere (WFA) culture with autonomy and flexibility with work hours
Equipment and resources for a productive and ergonomic workspace
Travel provided for key team gatherings for remote-based team members
Healthcare benefits
Vacation and sick time
Holiday pay
Care days
401(k) plan
Maternity and parental leave
Adoption assistance
Mission trip time
All-team meetings several times per year
Full-time employees eligible for comprehensive benefits plans