Paid Media Strategist – Meta, Pinterest

Lifeway Christian Resources

. Own paid social media strategy and presence on Meta and Pinterest .

Posted 11/5/2026full-timeRemote • Tennessee • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies across platforms such as Google Ads and Meta, with a strong focus on campaign performance, budget management, and audience targeting. Proficient in data analysis and reporting tools to optimize marketing efforts and drive customer acquisition.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ManagementA/B TestingBudget ManagementGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign StructureBidding StrategyAudience StrategyConversion TrackingAttribution ConceptsECommerce CampaignsData AnalysisPerformance MaxIncrementality TestingMulti-Touch Attribution

Soft Skills

Excellent CommunicationSound JudgmentStakeholder Management

Tools & Technologies

GA4Data StudioTableauPower BISupermetrics

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationMicrosoft Bing Advertising Certification

Industry Keywords

Paid MediaCustomer AcquisitionLead GenerationECommerceMinistry/Nonprofit

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own paid social media strategy and presence on Meta and Pinterest
Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen
Translate ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement
Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch
Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners
Run a structured A/B and incrementality testing roadmap, documenting hypotheses, results, and learnings
Build dashboards and recurring reports and explain performance with recommended next steps
Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in accordance with platform policy, privacy rules, and Lifeway standards
Advise cross-functional teams and partners on realistic channel delivery
Define creative requirements and brief Creative based on performance evidence
Work with platform representatives and vendor partners, pursue certifications and betas, and share learnings across the marketing team
Support customer acquisition, lead generation, eCommerce revenue, and ministry reach
Travel 2-4 times per year, typically overnight for 2-3 days, for team gatherings

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required
5+ years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or agency
Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting
Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals
Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts
Experience designing and running structured A/B tests and applying the results
Excellent written and verbal communication, including explaining performance to non-technical audiences
Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy
Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
Actively involved in an evangelical Christian church
Master's degree, preferred
Google Ads, Google Analytics, or comparable platform certification
Microsoft Bing Advertising certification
Experience managing paid media for multiple brands, audiences, or business units
Experience with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools
Familiarity with incrementality testing, media mix modeling, or multi-touch attribution
eCommerce or direct-response experience, including shopping campaigns and product feeds
Experience in publishing, retail, ministry/nonprofit, or a multi-brand organization

Benefits

Comp & perks

Equipment and resources for a productive and ergonomic workspace
Healthcare benefits
Vacation and sick time
Holiday pay
Care days
401(k) plan
Maternity and parental leave
Adoption assistance
Mission trip time
Autonomy and flexibility with work hours
Travel provided for key team gatherings for remote-based team members
In-person team gatherings several times per year
Work from Anywhere (WFA) culture