Business Development Representative

Lightcast

. Proactively identify and engage prospective mid-market customers through outbound prospecting using email, phone, LinkedIn, and other channels .

Posted 10/13/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound prospecting, utilizing tools like Salesforce and LinkedIn Sales Navigator to engage mid-market customers effectively. Capable of managing a portfolio of accounts while collaborating with internal teams to drive demand generation and maintain accurate records.

Highest-signal resume keywords

Outbound ProspectingSalesforceLead QualificationCommunication SkillsCollaboration with Account Executives

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SalesBusiness DevelopmentCustomer EngagementPipeline GenerationAccount Management

Soft Skills

Attention to DetailMotivation by Measurable GoalsStrong Execution

Tools & Technologies

SalesforceGongLinkedIn Sales NavigatorDemandbaseAI-Enabled Prospecting Technology

Industry Keywords

Mid-Market AccountsProspecting StrategiesDemand GenerationMarket Trends

About the role

Key responsibilities & impact

Proactively identify and engage prospective mid-market customers through outbound prospecting using email, phone, LinkedIn, and other channels
Follow up on qualified inbound and marketing-generated leads to create new business opportunities
Manage a defined portfolio of mid-market accounts
Use intent signals, engagement data, account research, and sales team input to prioritize organizations and prospects
Uncover customer pain points, business priorities, timing, and relevant use cases to qualify prospects
Ensure seamless handoff to the appropriate Account Executive
Maintain accurate, timely records of prospect interactions and qualification details in Salesforce and related tools
Partner with Mid-Market Account Executives on priority accounts, prospecting strategies, messaging, and follow-up opportunities
Collaborate with Marketing on targeted campaigns, events, webinars, content-related follow-up, and demand-generation initiatives
Provide feedback on prospect engagement, messaging, lead quality, and market trends
Reengage previously closed-lost, stalled, or inactive prospects
Share insights, messaging strategies, and successful prospecting approaches with the broader BDR team
Participate in training, role-playing exercises, coaching sessions, and team meetings

Requirements

What you’ll need

1+ year(s) of professional experience
Sales, business development, customer-facing, or prospecting experience is preferred
Motivated by measurable goals and comfortable working toward individual activity, meeting, and pipeline-generation targets
Excellent verbal and written communication skills
Able to manage a high volume of prospects, accounts, follow-ups, and internal priorities while maintaining strong attention to detail and consistent execution
Comfortable partnering closely with Account Executives, Marketing, and other internal teams
Comfortable using or learning CRM, sales engagement, intent data, and prospecting tools such as Salesforce, Gong, LinkedIn Sales Navigator, Demandbase, and AI-enabled prospecting technology
Authorized to work in the United States without current or future employer sponsorship
Must live and work in a state where Lightcast is authorized to operate; Alaska, Arkansas, California, Delaware, Mississippi, Montana, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, and Wyoming are excluded

Benefits

Comp & perks

Equal opportunity workplace
Diversity of thought and unique perspectives
Opportunity to build a career in sales, business development, or another revenue-focused area
Training, role-playing exercises, coaching sessions, and team meetings
Collaboration with Account Executives, Marketing, and other internal teams