Area Sales Manager

LightForce

. Apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consultative sales and relationship building within the orthodontic industry, leveraging analytics to drive customer decision-making and achieve sales targets. Proficient in delivering clinical training and presentations while managing customer onboarding and integration of LightForce solutions.

Highest-signal resume keywords

B2B Sales ExperienceOrthodontic Sales ExperienceConsultative Sales ApproachSales Goal AchievementClinical Training Delivery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyData AnalyticsCash Flow AnalysisROI AnalysisP&L ManagementCustomer OnboardingTerritory PlanningIntegration ManagementPresentation SkillsAccount Management

Soft Skills

Relationship BuildingCommunicationIndependenceUrgencyCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Medical Device SalesCapital Equipment SalesDental SalesOrthodontic PracticesSales TargetsIndustry TrendsLightForce System

About the role

Key responsibilities & impact

Apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration
Use a consultative sales approach to demonstrate how LightForce’s solutions transform analog businesses into innovative digital workflows
Achieve quarterly and annual sales targets
Plan and execute an area territory plan
Manage a defined geography of new and existing accounts toward full LightForce integration
Utilize analytics and data to support customer decision-making
Build relationships with orthodontic practice teams and help practices modernize and grow
Deliver clinical training and presentations virtually and in person to customers and internal audiences
Collaborate with LightForce Integration Specialists and lead new-customer onboarding and full integration
Stay engaged with orthodontic organizations and monitor industry trends
Orchestrate internal resources to optimize customer experience and promote LightForce solutions
Independently manage travel bookings, expenses, and expense reporting
Identify and complete critical tasks independently with urgency

Requirements

What you’ll need

Bachelor’s degree and/or equivalent experience required
Minimum of 3+ years outside business-to-business (B2B) sales experience
Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
Comfortable having clinical conversations with orthodontists
Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
Proven track record of achieving sales goals
Valid Driver's license and ability to travel
Requires the ability to use hands, and reach with hands and arms
Requires the ability to see, listen, and speak
Orthodontic sales experience

Benefits

Comp & perks

Unlimited PTO for exempt employees
10 paid holidays per year
Generous premium coverage for medical, dental, and vision plans
Group plan voluntary life insurance
Fringe benefits
401k retirement plan
Paid parental leave
Allowances for those in commercial sales positions
Workplace perks such as food/coffee