Area Sales Manager

LightForce

. Apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration .

Posted 11/4/2026full-timeRemote • Maryland • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consultative sales within the orthodontic industry, leveraging data analytics to drive customer decision-making and achieve sales targets. Capable of delivering clinical training and presentations while fostering relationships with orthodontic practice owners to facilitate the adoption of digital workflows.

Highest-signal resume keywords

B2B Sales ExperienceOrthodontic Sales ExperienceConsultative Sales ApproachSales Goal AchievementCustomer Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentData AnalyticsCash Flow AnalysisROI AnalysisP&L ManagementClinical Training DeliveryTerritory PlanningCustomer OnboardingDigital Workflow IntegrationMedical Device Sales

Soft Skills

Relationship BuildingLeadershipCommunicationProblem-SolvingUrgency

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

OrthodonticsDental SalesCapital EquipmentMedical DeviceB2B SalesCustomer Experience OptimizationIndustry Trends Monitoring

About the role

Key responsibilities & impact

Apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration
Sell directly to professional orthodontic business owners, helping transform analog processes into digital orthodontic workflows
Use a consultative sales approach to demonstrate LightForce’s solutions
Achieve quarterly and annual sales targets
Plan and execute an area territory plan
Manage a defined geography of new and existing customer accounts
Utilize data and analytics to support customer decision-making
Build relationships with orthodontic practice team members and inspire practices to modernize and grow
Deliver clinical training and presentations virtually and in person to customers and internal audiences
Collaborate with LightForce Integration Specialists and lead new-customer onboarding and full integration
Demonstrate strategic, customer-centric, results-focused leadership and continuously develop skills
Stay engaged with orthodontic organizations and monitor industry trends
Coordinate internal company resources to optimize customer experience and promote LightForce solutions
Independently manage travel bookings, expenses, and expense reporting
Identify and complete critical tasks independently with a high sense of urgency

Requirements

What you’ll need

Bachelor’s degree and/or equivalent experience required
Minimum of 3+ years outside business-to-business (B2B) sales experience
Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
Comfortable having clinical conversations with orthodontists
Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
Proven track record of achieving sales goals
Valid Driver's license and ability to travel across Maryland/DC area
Orthodontic sales experience preferred
Ability to use hands, and reach with hands and arms
Ability to see, listen, and speak

Benefits

Comp & perks

Unlimited PTO for exempt employees
10 paid holidays per year
Generous premium coverage for medical, dental, and vision plans
Group plan voluntary life insurance
Fringe benefits
401k retirement plan
Paid parental leave
Allowances for those in commercial sales positions
Workplace perks such as food/coffee