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Director, Product Marketing
LightForce. Provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within orthodontic offices .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing within the medical devices and orthodontics sectors, focusing on developing differentiated product positioning, pricing strategies, and go-to-market plans. Proven ability to analyze market trends and drive customer adoption through integrated marketing campaigns and performance measurement.
Highest-signal resume keywords
Product Marketing ExperiencePricing Strategy DevelopmentGo-To-Market PlanningMarket AnalysisSales Enablement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentCompetitive AnalysisMarket ResearchCampaign Performance Measurement
Soft Skills
Strong Writing SkillsInterpersonal SkillsPresentation SkillsInfluencing Senior Leaders
Tools & Technologies
Salesforce CRMMarketing Analytics Platforms3D VisualizationSpatial ComputingAI
Industry Keywords
OrthodonticsDental TechnologyMedTechGenerative ManufacturingAI Treatment Planning
About the role
Key responsibilities & impact- Provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within orthodontic offices
- Develop differentiated product positioning, value propositions and messaging for LightForce's integrated generative braces system
- Conduct market analysis by geography and use insights to increase customer adoption and market share
- Lead pricing architecture, competitive pricing analysis, value-based pricing, product packaging and portfolio strategy
- Develop pricing recommendations in partnership with finance and executive leadership
- Own integrated product marketing campaigns from segmentation and audience strategy through launch plans and performance measurement
- Lead go-to-market strategy for new products, features and capabilities, including launch planning, market readiness, sales enablement and adoption programs
- Develop technically accurate messaging around LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design and precision manufacturing
- Build understanding of products, competitive alternatives, clinical applications and orthodontic practice economics
- Run competitive intelligence across aligners and stock braces and turn clinical evidence into field-ready messaging
- Partner with product management, engineering, clinical, commercial, finance and manufacturing operations
- Establish launch and campaign KPIs, analyze adoption and performance, and improve positioning and results
- Report to the VP of Global Marketing and work with the founder, engineering, clinical affairs and commercial teams
Requirements
What you’ll need- 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments
- Bachelor's degree required
- Proven ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans that drive commercial results
- Strong writing and messaging skills
- Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning and sales enablement
- Commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement
- Stellar presentation and interpersonal skills and ability to influence senior leaders and build alignment across technical and commercial teams
- Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing is a strong plus
- Experience with Salesforce CRM and marketing analytics platforms is a plus
- Experience with 3D visualization, spatial computing or AI is beneficial
Benefits
Comp & perks- PTO/Paid Holidays
- Medical, Dental, and Vision plans
- 401k Retirement plan
- Fringe benefits
- Paid parental leave
- Workplace perks such as food/coffee
- Flexible work structure, with on-site options at Boston-area locations