Senior Marketing Manager

Lightwave Dental

. Develop marketing strategies and growth plans for specialty practices and service lines .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing marketing strategies and growth plans for specialty practices, with a strong focus on digital marketing, patient acquisition, and performance analysis. Proven ability to manage marketing budgets, build relationships with healthcare professionals, and drive measurable growth through data-driven decision-making.

Highest-signal resume keywords

Digital MarketingPatient AcquisitionMarketing Budget ManagementAnalytical SkillsRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance Data AnalysisLead Response ImprovementReferral Program DevelopmentMulti-Location Marketing

Soft Skills

Organizational SkillsCommunication SkillsCollaboration

Tools & Technologies

Paid SearchPaid SocialLocal SEOReputation Management

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Healthcare MarketingDental MarketingDSO ExperienceSpecialty HealthcareOral Surgery

About the role

Key responsibilities & impact

Develop marketing strategies and growth plans for specialty practices and service lines
Manage marketing budgets and adjust spending based on performance and opportunity
Develop programs to increase referrals from general dentists and other providers
Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts
Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives
Work with practice teams to improve lead response, scheduling, and conversion
Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI
Manage agency and vendor relationships and hold partners accountable for results
Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities
Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards
Submit a resume and, if possible, a brief example of a marketing initiative that resulted in measurable growth

Requirements

What you’ll need

5+ years of marketing experience
Experience in multi-location healthcare, dental, medical, or another location-based service organization preferred
Strong experience with digital marketing and patient or customer acquisition
Experience managing marketing budgets and outside agencies
Strong analytical skills and experience using performance data to guide marketing decisions
Ability to build strong working relationships with doctors, practice leaders, and senior leadership
Strong organizational skills with the ability to manage multiple practices, markets, and priorities
Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience
Dental or DSO experience preferred but not required
Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is a plus
Occasional travel to practices in Virginia, North Carolina, and South Carolina required

Benefits

Comp & perks

Additional annual bonus potential based on performance
Competitive benefits package
Primarily remote work arrangement