Lightwave Dental

Marketing

• Develop marketing strategies and growth plans for specialty practices and service lines
• Manage marketing budgets and adjust spending based on performance and opportunity
• Develop programs to increase referrals from general dentists and other providers
• Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts
• Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives
• Work with practice teams to improve lead response, scheduling, and conversion
• Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI
• Manage agency and vendor relationships and hold partners accountable for results
• Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities
• Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards
• Submit a resume and, if possible, a brief example of a marketing initiative that resulted in measurable growth

Explore Senior Marketing Manager at Lightwave Dental. Review requirements and application details.