Lifecycle Marketing Manager

Lime

. Own the lifecycle ecosystem and serve as the single source of truth and ultimate driver for lifecycle campaigns .

Posted 9/18/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$79,000 - CA$109,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, data science methodologies, and CRM management, with a strong focus on optimizing user engagement through advanced analytics and cross-channel campaigns.

Highest-signal resume keywords

Lifecycle Marketing ExperienceBraze ProficiencyData Science MethodologiesMarketing AnalyticsJIRA Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Armed Bandit ExperimentsClustering AlgorithmsStatistical Significance MeasurementSpreadsheet ModelingSQLPython

Tools & Technologies

BrazeTableauLookerJIRA

Industry Keywords

B2C EnvironmentUser OnboardingChurn PreventionData InfrastructureEvent Nesting

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own the lifecycle ecosystem and serve as the single source of truth and ultimate driver for lifecycle campaigns
Architect cross-channel lifecycle strategy based on macro business goals
Build complex workflows inside Braze
Own final data science analytics
Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations
Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling
Design, build, test, and iterate on user onboarding, activation, churn prevention, and dormancy recovery flows
Treat CRM as a product by managing custom attributes, event nesting, data infrastructure, and user journey edge cases
Manage technical project workflows, JIRA ticket structures, asset pipelines, and localization coordination
Coordinate cross-functional dependencies across Product, Data Science, and Creative teams

Requirements

What you’ll need

Candidates must reside in Canada
4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment
Strong conceptual and practical comfort with data science methodologies
Understanding of exploration vs. exploitation in Multi-Armed Bandits
Understanding of clustering algorithms, such as k-means
Ability to measure statistical significance across rolling algorithmic tests
Deep, hands-on technical proficiency with enterprise CRM engines
Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content
Strong marketing analytics background
High proficiency with Tableau or Looker
Strong spreadsheet modeling skills
Experience navigating and managing JIRA-style ticketing frameworks
Bachelor's degree in Marketing, Operations Research, Business, Economics, or related field is preferred
SQL and Python skills are nice to have
English language proficiency is required on the application form

Benefits

Comp & perks

Discretionary annual performance bonus opportunities
Equity, subject to applicable plan terms and eligibility requirements
Equal Opportunity Employer
Reasonable accommodation during the application or hiring process