Lime

Marketing

• Proactively analyze user behavior and trends to uncover growth opportunities
• Recommend data-driven and data-inspired marketing campaigns and ensure rigorous measurement
• Translate technical data science findings into actionable business solutions
• Present analytical and data science findings to business audiences
• Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, and dormancy/win-back campaigns
• Identify, define, and architect data streams for scalable CRM and AI-enabled marketing science
• Own attribution and measurement for acquisition and performance marketing
• Optimize CAC/LTV dynamics using data
• Develop and deploy marketing models, including response models, user clustering, persona segmentation, and churn prediction
• Use model outputs to design sophisticated experiments
• Help define team KPIs and holistic marketing campaign measurement
• Use marketing technology platforms including Appsflyer, Braze, and internal CRM systems

Marketing Science Manager

• Own and drive lifecycle campaigns end to end
• Architect cross-channel lifecycle strategy based on macro business goals
• Build complex workflows inside Braze
• Own final data science analytics for lifecycle campaigns
• Design, execute, and measure Multi-Armed Bandit experiments
• Optimize content, send times, and offer allocations using real-time user feedback loops
• Partner with Data Science on behavioral clustering and advanced segmentation models
• Leverage RFM, predictive churn, and lifetime value modeling for personalized user journeys
• Design, build, test, and iterate onboarding, activation, churn prevention, and dormancy recovery flows
• Design custom attributes, event nesting, data infrastructure, and user journey edge cases
• Manage JIRA ticket structures, asset pipelines, and localization coordination
• Align cross-functional dependencies across Product, Data Science, and Creative teams

Lifecycle Marketing Manager

• Own the lifecycle ecosystem and serve as the single source of truth for lifecycle campaigns
• Architect cross-channel lifecycle strategy based on macro business goals
• Build complex workflows inside Braze
• Own final data science analytics for lifecycle campaigns
• Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send times, and offer allocations
• Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling
• Design, build, test, and iterate behavioral flows for onboarding, activation, churn prevention, and dormancy recovery
• Design CRM data architecture, including custom attributes, event nesting, data infrastructure, and user journey edge cases
• Manage JIRA ticket structures, asset pipelines, and localization coordination across Product, Data Science, and Creative teams

• Own the lifecycle ecosystem and serve as the single source of truth and ultimate driver for lifecycle campaigns
• Architect cross-channel lifecycle strategy based on macro business goals
• Build complex workflows inside Braze
• Own final data science analytics
• Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations
• Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling
• Design, build, test, and iterate on user onboarding, activation, churn prevention, and dormancy recovery flows
• Treat CRM as a product by managing custom attributes, event nesting, data infrastructure, and user journey edge cases
• Manage technical project workflows, JIRA ticket structures, asset pipelines, and localization coordination
• Coordinate cross-functional dependencies across Product, Data Science, and Creative teams

Product Manager

• Lead the development and optimization of Lime's mobile application to build an amazing rider experience
• Drive continuous improvement of the rider journey, focusing on usability and satisfaction
• Analyze user feedback, customer research, and market trends to inform product strategy and roadmaps
• Collaborate with engineering, design, data, and marketing teams to implement new features
• Manage the entire product lifecycle from conception to launch and post-launch analysis
• Prioritize product backlog and development efforts to align with business goals
• Establish and track key performance indicators to measure product success
• Identify opportunities to use AI to create simpler, more personalized, and more effective rider experiences
• Use AI tools in day-to-day product development for research, analysis, prototyping, and execution

Lead Product Manager, Rider Experience

• Lead development and optimization of Lime's mobile application to improve rider experience
• Drive continuous improvement of the rider journey, usability, and satisfaction
• Analyze user feedback, customer research, and market trends to inform product strategy and roadmaps
• Collaborate with engineering, design, data, and marketing teams to implement new features
• Manage the product lifecycle from conception through launch and post-launch analysis
• Prioritize the product backlog and development efforts according to business goals
• Establish and track key performance indicators to measure product success
• Identify opportunities to use AI for simpler, more personalized, and effective rider experiences
• Use AI tools for research, analysis, prototyping, and execution
• Occasionally travel to support business operations

Platform Engineer

• Identify, define, and solve strategically essential technical problems
• Architect and build highly scalable foundational platforms
• Lead new product initiatives and revamp existing core application experiences
• Implement and manage security controls for SOX and other regulatory compliance
• Mentor and lead engineers and develop future leaders
• Support infrastructure audits and due diligence processes
• Advise leadership on technology adoption and process improvements
• Help shape the overall engineering culture
• Participate in the shared on-call rotation
• Respond to incidents, troubleshoot production issues, outages, and critical alerts
• Perform root cause analysis and improve service reliability
• Escalate incidents and collaborate to restore service
• Document issues and reduce recurring incidents

Marketing Science Manager

Lifecycle Marketing Manager

Lifecycle Marketing Manager

Lifecycle Marketing Manager

Lead Product Manager, Rider Experience

Lead Product Manager, Rider Experience

Staff Software Engineer, Platform Engineering