Lifecycle Marketing Manager

Lime

. Own the lifecycle ecosystem and serve as the single source of truth for lifecycle campaigns .

Posted 9/18/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, including the design and execution of Multi-Armed Bandit experiments and advanced segmentation models. Proficient in managing CRM data architecture and analytics to optimize user engagement and retention.

Highest-signal resume keywords

Lifecycle Marketing ExperienceMulti-Armed Bandit ExperimentationBraze CRM ProficiencyMarketing Analytics ExpertiseTableau or Looker Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingMulti-Armed BanditBehavioral ClusteringStatistical SignificanceCRM Data ArchitectureSQLPythonSpreadsheet ModelingConversion Rate MetricsCohort Retention

Soft Skills

Analytical ExpertiseStrong Marketing Instincts

Tools & Technologies

BrazeTableauLookerJIRA

Industry Keywords

B2C EnvironmentUser Lifetime ValueEvent NestingData InfrastructureOnboarding Flows

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own the lifecycle ecosystem and serve as the single source of truth for lifecycle campaigns
Architect cross-channel lifecycle strategy based on macro business goals
Build complex workflows inside Braze
Own final data science analytics for lifecycle campaigns
Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send times, and offer allocations
Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling
Design, build, test, and iterate behavioral flows for onboarding, activation, churn prevention, and dormancy recovery
Design CRM data architecture, including custom attributes, event nesting, data infrastructure, and user journey edge cases
Manage JIRA ticket structures, asset pipelines, and localization coordination across Product, Data Science, and Creative teams

Requirements

What you’ll need

Candidates must reside in and work remotely from the United Kingdom
4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment
Strong conceptual and practical understanding of exploration versus exploitation in Multi-Armed Bandits, clustering algorithms such as k-means, and statistical significance across rolling algorithmic tests
Deep hands-on technical proficiency with enterprise CRM engines; Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content
Strong marketing instincts paired with analytical expertise in conversion rate metrics, cohort retention, and user lifetime value
Strong marketing analytics background
High proficiency with Tableau or Looker
Strong spreadsheet modeling skills
Experience managing JIRA-style ticketing frameworks
Bachelor's degree in Marketing, Operations Research, Business, Economics, or a related field is preferred
SQL and Python skills are nice to have

Benefits

Comp & perks

Remote work from the United Kingdom
Equal Opportunity Employer
Reasonable accommodation during the application or hiring process