Lifecycle Marketing Manager

Lime

. Own and drive lifecycle campaigns end to end .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSenior💰 $104,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, data science methodologies, and campaign analytics, with a strong focus on optimizing user journeys through advanced segmentation and personalized content. Proficient in managing cross-functional teams and utilizing CRM tools to drive growth in a B2C environment.

Highest-signal resume keywords

Lifecycle Marketing ExperienceData Science MethodologiesBraze ProficiencyMarketing AnalyticsJIRA Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Armed Bandit ExperimentsClustering AlgorithmsStatistical Significance MeasurementSQLPython

Soft Skills

Cross-Functional CollaborationAnalytical Thinking

Tools & Technologies

BrazeTableauLookerJIRA

Industry Keywords

B2C MarketingUser Journey OptimizationPredictive Churn ModelingRFM AnalysisData Infrastructure

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own and drive lifecycle campaigns end to end
Architect cross-channel lifecycle strategy based on macro business goals
Build complex workflows inside Braze
Own final data science analytics for lifecycle campaigns
Design, execute, and measure Multi-Armed Bandit experiments
Optimize content, send times, and offer allocations using real-time user feedback loops
Partner with Data Science on behavioral clustering and advanced segmentation models
Leverage RFM, predictive churn, and lifetime value modeling for personalized user journeys
Design, build, test, and iterate onboarding, activation, churn prevention, and dormancy recovery flows
Design custom attributes, event nesting, data infrastructure, and user journey edge cases
Manage JIRA ticket structures, asset pipelines, and localization coordination
Align cross-functional dependencies across Product, Data Science, and Creative teams

Requirements

What you’ll need

4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment
Strong conceptual and practical comfort with data science methodologies
Understanding of exploration vs. exploitation in Multi-Armed Bandits
Understanding of clustering algorithms, such as k-means
Understanding of measuring statistical significance across rolling algorithmic tests
Deep, hands-on technical proficiency with enterprise CRM engines
Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content
Strong marketing analytics background
High proficiency with Tableau and Looker
Strong spreadsheet modeling skills
Experience navigating and managing JIRA-style ticketing frameworks
Bachelor's degree in Marketing, Operations Research, Business, Economics, or related field (preferred)
SQL and Python skills (nice to have)
Candidates must reside and work remotely from the United States

Benefits

Comp & perks

Choice of medical, dental, and vision plans
Company-paid life and disability insurance
Company-funded mental health benefits
401(k) plan with pre-tax and Roth options
Health Savings Account (HSA) with a monthly company contribution
Paid parental leave for birthing and non-birthing parents
Fertility and family-forming benefits
Unlimited vacation
Paid leaves
10 company holidays
Complimentary use of Lime vehicles in participating cities
Monthly phone allowance
Dedicated learning and development days
Access to One Medical, Wellhub, and Headspace
Discretionary annual performance bonus opportunities
Equity, subject to applicable plan terms and eligibility requirements