Director, Channels Growth – Strategy

Lionsgate

. Develop and lead growth marketing strategy across Lionsgate’s streaming and channels ecosystem (SVOD, AVOD, FAST) .

Posted 9/29/2026full-timeSanta Monica • California • United StatesLead💰 $115,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading growth marketing strategies across streaming ecosystems, with a strong focus on audience growth, subscriber acquisition, and retention metrics. Proficient in translating data insights into actionable marketing initiatives and collaborating with cross-functional teams to drive performance.

Highest-signal resume keywords

Growth Marketing StrategySubscriber AcquisitionAudience EngagementPerformance MediaData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI DevelopmentLifecycle MarketingDigital StrategyCreative ProductionPerformance Analytics

Soft Skills

Exceptional CommunicationStrategic LeadershipStorytelling Skills

Tools & Technologies

SEODigital MediaAd Formats

Industry Keywords

SVODAVODFASTGlobal DistributionContent-Driven Growth

Tech Stack

Tools & technologies

Roku

About the role

Key responsibilities & impact

Develop and lead growth marketing strategy across Lionsgate’s streaming and channels ecosystem (SVOD, AVOD, FAST)
Drive audience growth, subscriber acquisition, engagement, retention, and churn reduction
Support the VP, Channels Marketing with strategy development, planning, insights, performance trends, and investment recommendations
Translate brand strategy into paid, owned, and earned media execution
Partner with creative, social, and programming teams on brand briefs, campaigns, and messaging frameworks
Lead global channel marketing initiatives across AV, Design, Publicity, digital media, SEO, and discovery optimization
Develop KPI frameworks linking marketing performance to viewership, conversion, retention, churn, and lifetime value
Collaborate on test-and-learn initiatives for acquisition channels, ad formats, and user acquisition
Translate campaign and test results into executive-friendly updates and reports
Collaborate with Amazon Prime Video Channels, Roku, Apple, and other distribution partners on merchandising, promotions, and partner marketing
Use audience insights, viewing behavior, and market trends to inform go-to-market strategies, launches, programming, and content planning
Partner with distribution, partnerships, research, and operations teams to align growth initiatives with business priorities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field, or equivalent work experience
10+ years of experience in growth marketing, lifecycle/CRM, subscriber marketing, performance media, and/or digital strategy within entertainment, media, or streaming
Strong conceptual and aesthetic sensibility paired with strategic business acumen
Deep understanding of FAST, AVOD, SVOD, and global distribution ecosystems
Exceptional communication and presentation skills
Ability to influence senior executives and stakeholders
Strategic, highly collaborative leadership
Strong storytelling skills and ability to translate data into clear, compelling business insights
Deep knowledge of ad-supported models, subscription ecosystems, and emerging distribution channels
Experience with major streaming partners and distribution ecosystems is a nice to have
Analytical capabilities tying conversion, viewership, retention, churn, and LTV metrics to content and business outcomes is a nice to have
Familiarity with creative production for sales-driven organizations or distribution-led marketing is a nice to have
Background in content-driven growth, title launches, franchise development, or audience expansion for premium IP is a nice to have
Strong understanding of creative analytics and performance-driven storytelling is a nice to have

Benefits

Comp & perks

Full Coverage – Medical, Vision, and Dental
generous sick days
vacation days
holidays
Impact Day
401(k) company matching