Lionsgate

Strategy

• Develop and lead growth marketing strategy across Lionsgate’s streaming and channels ecosystem (SVOD, AVOD, FAST)
• Drive audience growth, subscriber acquisition, engagement, retention, and churn reduction
• Support the VP, Channels Marketing with strategy development, planning, insights, performance trends, and investment recommendations
• Translate brand strategy into paid, owned, and earned media execution
• Partner with creative, social, and programming teams on brand briefs, campaigns, and messaging frameworks
• Lead global channel marketing initiatives across AV, Design, Publicity, digital media, SEO, and discovery optimization
• Develop KPI frameworks linking marketing performance to viewership, conversion, retention, churn, and lifetime value
• Collaborate on test-and-learn initiatives for acquisition channels, ad formats, and user acquisition
• Translate campaign and test results into executive-friendly updates and reports
• Collaborate with Amazon Prime Video Channels, Roku, Apple, and other distribution partners on merchandising, promotions, and partner marketing
• Use audience insights, viewing behavior, and market trends to inform go-to-market strategies, launches, programming, and content planning
• Partner with distribution, partnerships, research, and operations teams to align growth initiatives with business priorities

Director, Channels Growth – Strategy

Manager

• Lead planning for domestic go-to-market strategies for new-release and library series
• Identify and execute opportunities to monetize new and priority catalog series
• Facilitate greenlight projections for series co-production and/or acquisition opportunities
• Model financial scenarios for high-value intellectual property
• Build deal-renegotiation proposal decks and present to executive leadership
• Analyze guild-residuals impact on sales potential and strategy
• Review and analyze contract terms and facilitate data correction in the rights-management system
• Ensure rights in and out are accurately reflected in the internal availability platform
• Monitor and manage series ultimates for long-term risks
• Prepare series licensing budget plans and provide regular sales updates to Finance
• Build and maintain graphical sales tools for complex strategic windowing projects
• Compile availability reports and provide tailored recommendations for client packages
• Track deal obligations and commitments and facilitate client notifications
• Collaborate cross-departmentally with Sales, Sales Planning, Content Strategy, Acquisitions, Finance, Rights Management, Legal, and Marketing
• Support Domestic TV Sales and Global Content Strategy & Planning teams on key and ad-hoc projects

Manager, Domestic TV Distribution Strategy – Planning

Vice President

• Support licensing and distribution transactions across Canada, the United States and Latin America
• Negotiate and draft content licensing agreements with major broadcasters, digital platforms and strategic partners, including linear, SVOD, AVOD, FAST and transactional licensing arrangements
• Draft and negotiate other legal agreements, including NDAs and Settlement and Release agreements
• Manage and provide guidance to one direct report
• Support legal projects including reviewing chain-of-title, key art and marketing restrictions
• Maintain and update sales, licensing and distribution templates
• Assist with drafting and negotiating acquisition, banking, financing and related agreements
• Identify and implement process improvements to enhance operational efficiency and consistency
• Participate in business, sales, pipeline and status meetings and provide legal guidance on deal strategy, rights issues and transaction execution
• Liaise with domestic and global sales teams on deal tracking and sales agreements
• Liaise with clients regarding commercial deal points on contracts
• Liaise with contract administration on contract management and rights management information
• Collaborate with Sales, Rights Management, Tax, Finance, Technical Operations and other stakeholders to facilitate deal execution, payment structuring, rights management and compliance

Vice President, Business and Legal Affairs

Financial Planning and Analysis

• Manage the Head of Television Finance's calendar, scheduling priorities, and key departmental commitments
• Serve as a primary point of contact for the Head of Television Finance, coordinating with internal teams and responding to inquiries and requests for information
• Handle general administrative duties, including processing expense reports and maintaining internal distribution lists
• Assist with quarterly corporate reporting by tracking deadlines and gathering required deliverables
• Collaborate with assistants across multiple departments to ensure smooth operations
• Support the broader Television Finance department with ad hoc analyses, administrative needs, and special projects as needed

Assistant, TV Finance & Operations

Marketing

• Support the team lead administratively and operationally across Theatrical, Print and Digital campaigns and lifecycles.
• Manage team scheduling, travel and Outlook calendar.
• Organize creative assets internally and externally.
• Track and organize materials from agencies and filmmakers.
• Create links, burn-ins and watermarks for creative materials.
• Manage distribution of scripts, dailies, features and unit photography.
• Organize deliverables lists for each film title and platform.
• Coordinate agency communications regarding notes, deadlines and delivery specifications.
• Consolidate materials for executive and filmmaker presentations.
• Compile agendas and disseminate meeting notes.
• Manage workflow platforms and keep them updated.
• Support broadcast, print and digital asset delivery throughout campaign lifecycles.
• Manage asset delivery lists for trailer launches, VOD packages, graphics packages and finishing requests.
• Maintain campaign information, budgets and spend-to-date figures.
• Manage invoices and billing, including receiving, tracking, coding, approving and submitting invoices to Accounts Payable.
• Track invoices and spend in the budget tracker and circulate spend-to-date reports.
• Liaise with Accounts Payable, vendors and Finance on billing and budget allocations.
• Submit, process and track SVP expenses.
• Create and update project status reports.
• Record asset details, approvals, schedules, vendors and delivery information.
• Liaise with finishing and vendors to ensure smooth workflows.
• Update cheat sheets and monitor mixes/DI schedules.
• Share locked assets across departments.

Director, Channels Growth – Strategy

Manager, Domestic TV Distribution Strategy – Planning

Vice President, Business and Legal Affairs

Assistant, TV Finance & Operations

Senior Coordinator, Worldwide Marketing