Vice President, Digital Marketing

Lionsgate

. Own digital and social strategy for assigned films as early as script stage .

Posted 11/6/2026full-timeSanta Monica • California • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital and social strategy for film marketing, with a strong focus on community engagement, creative leadership, and campaign integration across various platforms. Proven ability to originate bold ideas and effectively communicate with filmmakers and talent while managing budgets and teams.

Highest-signal resume keywords

Digital And Social StrategyCreative LeadershipFandom EngagementCampaign IntegrationTeam Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative StrategyContent Capture StrategyPresentation SkillsBudget ManagementCopywriting

Soft Skills

PersuasionCoachingCreative JudgmentCollaborationTrust Building

Tools & Technologies

TikTokRedditDiscordEmerging Platforms

Industry Keywords

Entertainment MarketingAdvertisingInternet CultureFilm MarketingAgency Experience

About the role

Key responsibilities & impact

Own digital and social strategy for assigned films as early as script stage
Personally originate bold, culturally resonant ideas; sharpen team and agency concepts with hands-on direction
Oversee copy, design, creators, casting, props, tone and timing
Build persuasive briefs and presentations and move quickly when culture creates an opportunity
Build with fandoms and understand how communities theorize, organize, joke and iterate
Use TikTok, Reddit, Discord and emerging platforms
Identify new behaviors, technologies, creators and communities early and test small bets
Develop creator strategies beyond familiar influencers
Give organic social channels a distinct, film-specific voice and point of view
Build trust with filmmakers, talent and representatives and persuade them to embrace unconventional ideas
Lead content capture strategy and execution across sets, junkets, premieres and shoots
Lead, coach and develop Directors, Managers and Coordinators
Identify unconventional talent and create an environment where junior voices can take creative risks
Integrate campaigns across publicity, paid media, partnerships and creative
Present to senior leadership and manage simultaneous releases
Own budgets, forecasts, agencies and vendors, maximizing impact

Requirements

What you’ll need

10+ years in entertainment marketing, digital/social, advertising or creative strategy, with standout work
Experience leading teams, major campaigns, agencies and budgets, in entertainment or at an agency
A portfolio demonstrating ideas you personally originated, not just oversaw
Deep understanding of fandoms, creators, emerging platforms and internet culture
Proven ability to sell ambitious ideas to filmmakers, talent and executives
Exceptional creative judgment, writing, presentation skills
Willingness to travel
This position requires five (5) days per week in office

Benefits

Comp & perks

Full Coverage – Medical, Vision, and Dental
generous sick days
vacation days
holidays
Impact Day
401(k) company matching