Senior Key Account Manager, Large Format

Liquid Death

. Manage and grow relationships with key retailers, including headquarters buyers and divisional stakeholders .

Posted 9/15/2026full-timeRemote • Michigan • United StatesSenior💰 $107,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing key account relationships and executing strategic sales plans, with a strong focus on collaboration across cross-functional teams. Proficient in joint business planning and trade budget management to drive sales performance and achieve business objectives.

Highest-signal resume keywords

Key Account ManagementJoint Business Plan DevelopmentRetailer P&L ManagementAdvanced Presentation SkillsCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Key Account ExperienceTrade Budget ManagementData AnalysisProblem SolvingRetailer Relationship Management

Soft Skills

AdaptabilityCommunicationNegotiationCollaborationPresentation Skills

Tools & Technologies

Microsoft Office SuiteGoogle SuiteVividly

Certifications & Qualifications

Bachelor’s DegreeValid Driver's License

Industry Keywords

Retailer RelationshipsDSD DistributionBroadline DistributionMarket DynamicsTrade Spend

About the role

Key responsibilities & impact

Manage and grow relationships with key retailers, including headquarters buyers and divisional stakeholders
Own central region HQ call point actions, focused 20% on new opportunities and 80% on existing accounts
Strengthen relationships at super regional accounts including Meijer, HEB, HyVee, Spartan Nash, Brookshire Grocery, and Schnucks
Manage approximately 14 retailer call points
Drive new account penetration, account management, and performance against topline and bottomline targets
Align company strategies with retailer goals to foster mutual growth and long-term partnerships
Develop and execute strategic sales plans and Joint Business Plans across still water, sparkling water, tea, and energy categories
Manage trade spend and forecasting through Vividly
Cultivate relationships with HQ buyers and divisional managers to drive sales and secure favorable product placement
Work with Liquid Death DSD partners on planogram compliance, promotional activity, and display execution
Use data and insights to develop fact-based customer narratives and resolve critical business issues
Collaborate with internal teams to develop routines and execute company sales objectives
Report to the Senior Director, Large Format
Travel up to 40% domestically, including occasional overnight travel

Requirements

What you’ll need

Bachelor’s Degree preferred
4+ years of relatable Key Account experience calling on HQ buyers in large format
Specific prior management of HQ Buyer relationships with HEB, Meijer, or HyVee required
Advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to market dynamics
Advanced presentation skills, including creating slides and presenting
Deep experience in joint business plan (JBP) processes and HQ call relationships required
Previous retailer P&L management and trade budget and spend required
Background with DSD, Broadline distribution and alternative routes to market
Ability to work with cross functional teams across Operations, Customer Service, Accounting, Distribution, and Finance
Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
Must have a valid driver's license and clean motor vehicle record (MVR) with no major violations
Safely operate personal vehicle for work-related duties
Willingness to travel up to 40% as needed
Ability to stand in store and sit in a vehicle for extended periods
Ability to carry equipment and product up to 50 lbs.
Must reside within approximately one hour of a major commercial airport; candidates based in Michigan or Texas are strongly preferred

Benefits

Comp & perks

Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options, including an HSA
FSA and Dependent Care FSA
Guardian dental and vision coverage
UNUM life insurance, AD&D, and disability benefits
Employee-paid accident, hospitalization, and critical illness coverage
100% match of Empower Retirement contributions up to 4% after three months
Student Loan Retirement Match
Headspace
ClassPass memberships
Employee Assistance Program (EAP)
SNOO Bassinets
Nationwide pet insurance
17 paid holidays
Flex PTO
Travel assistance
Equity included in total compensation