Vice President of Sales – Foodservice

Little Leaf Farms

. Define and lead the go-to-market strategy and product line development for foodservice sales .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $210,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies and managing high-value accounts within the foodservice industry. Proven ability to lead sales teams, drive performance, and cultivate executive-level relationships while ensuring compliance with food safety and quality standards.

Highest-signal resume keywords

Sales LeadershipGo-To-Market StrategyFoodservice Industry KnowledgeSales Analytics ProficiencyExecutive Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingBudgetingP&L AccountabilityPipeline DevelopmentCustomer EngagementSales MethodologyNegotiation SkillsStrategic PlanningPerformance ManagementAccount Management

Soft Skills

LeadershipCommunicationInfluencingMentoringCollaboration

Tools & Technologies

CRM UtilizationMicrosoft OfficeForecasting Tools

Industry Keywords

Foodservice SalesChain AccountsRegional OperatorsEmerging ConceptsComplianceFood SafetyQuality ExpectationsCustomer DynamicsDemand GenerationIndustry Trends

About the role

Key responsibilities & impact

Define and lead the go-to-market strategy and product line development for foodservice sales
Identify, evaluate, and secure new business opportunities across the foodservice landscape, including chain accounts, regional operators, and emerging concepts
Cultivate and expand executive-level relationships with key customers and partners
Guide strategic business reviews and collaborate on long-term planning and solution development
Build, mentor, and manage a best-in-class sales team
Foster a performance-driven culture focused on accountability, results, and professional growth
Lead sales forecasting, budgeting, and P&L accountability for the foodservice segment
Work closely with finance, operations, and executive leadership
Oversee and optimize the entire sales cycle and methodology, including pipeline development, customer engagement, and CRM utilization
Partner with marketing, R&D, supply chain, and production on demand generation, innovation, product availability, and customer success initiatives
Monitor industry trends, competitive activity, and customer dynamics
Represent the company at industry events, trade shows, and conferences
Partner with Compliance and Production to align programs with customer food safety and quality expectations
Facilitate compliance support for documentation, inquiries, and transparency
Provide strategic sales leadership and coordination during product recalls

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Sales, or related field
10+ years of progressive sales leadership experience in the foodservice industry
Proven track record of success managing large territories and high-value accounts
Deep knowledge of the foodservice ecosystem, including operator, distributor, and broker relationships
Exceptional leadership, communication, and negotiation skills, with the ability to influence at all levels
Demonstrated ability to think strategically while executing tactically in a fast-paced, growth-oriented environment
Proficiency in sales analytics, forecasting tools, and Microsoft Office
Willingness to travel up to 70% to support customer engagement and team leadership efforts

Benefits

Comp & perks

Bonus
Fully remote work arrangement