Director, Paid Growth Marketing

Little Sleepies

. Lead the performance marketing team and paid acquisition agencies .

Posted 10/5/2026full-timeRemote • California • United StatesLead💰 $150,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading performance marketing strategies, managing paid media campaigns, and optimizing customer acquisition through data-driven insights. Proven ability to build and lead high-performing teams in a fast-paced ecommerce environment.

Highest-signal resume keywords

Paid Media ManagementEcommerce ExperienceGoogle AdsFacebook Ads ManagerAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementCustomer AcquisitionA/B TestingBudget ManagementConversion Rate OptimizationData ReportingPerformance MarketingMedia Mix StrategyAnalytical ToolsExcel

Soft Skills

Team LeadershipProblem-SolvingDetail-OrientedCollaborationMotivational Skills

Tools & Technologies

Google AnalyticsPower BIBing AdsPaid Social PlatformsAffiliate Marketing Tools

Industry Keywords

DTC BusinessROASCACLTVPerformance InsightsPaid AcquisitionCreative StrategyCTVAudio ChannelsDirect Mail

About the role

Key responsibilities & impact

Lead the performance marketing team and paid acquisition agencies
Identify new opportunities for scale within the DTC business
Define and execute the growth strategy
Own day-to-day campaign management and new customer acquisition
Plan and oversee paid media across paid social, search, display, and affiliate
Explore CTV, audio, and direct mail channels
Manage partner agency and vendor relationships
Build campaign budgets and media mix strategies against ROAS, CAC, and LTV goals
Partner with creative strategy on campaigns, A/B testing, and iteration
Build, grow, and lead the in-house paid media team
Lead testing and experimentation across channels
Collaborate with Ecommerce, Merchandise Planning, Creative, Marketing, and Data Analytics
Improve conversion rates, landing page performance, and campaign effectiveness
Develop reporting frameworks and regularly report performance insights

Requirements

What you’ll need

10+ years of in-house hands-on paid media experience (search, paid social, affiliate)
1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus
Ecommerce experience is required, ideally within a fast-paced, high-growth environment
Experience with TV, radio, OOH, and podcasting is a plus
Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics
Strong command of CPA, CPC, CPM, LTV, and ROAS
Advanced Excel skills required; Power BI or similar BI tool experience is a plus
Strong analytical, problem-solving, and detail-oriented skills
Willingness to perform individual contributor work alongside strategic leadership
Experience building and leading teams
No visa sponsorship available; must be eligible to work in the United States

Benefits

Comp & perks

Ability to work cross functionally with a fast-growing team
Supportive environment that fosters and encourages new ideas and innovation
Free pajamas & Play product when you join and every year on your work anniversary
Generous employee discount all year long
Health, dental, and vision insurance
Paid time off, vacation
Sick days
Paid holidays
Short and long-term disability
Life insurance
401(k)
Employee Assistance Program
Flexible Spending Accounts
Home office stipend
Internet stipend
Company discount
Team building activities
Company-issued computer