Little Sleepies

Growth Marketing

• Lead the performance marketing team and paid acquisition agencies
• Identify new opportunities for scale within the DTC business
• Define and execute the growth strategy
• Own day-to-day campaign management and new customer acquisition
• Plan and oversee paid media across paid social, search, display, and affiliate
• Explore CTV, audio, and direct mail channels
• Manage partner agency and vendor relationships
• Build campaign budgets and media mix strategies against ROAS, CAC, and LTV goals
• Partner with creative strategy on campaigns, A/B testing, and iteration
• Build, grow, and lead the in-house paid media team
• Lead testing and experimentation across channels
• Collaborate with Ecommerce, Merchandise Planning, Creative, Marketing, and Data Analytics
• Improve conversion rates, landing page performance, and campaign effectiveness
• Develop reporting frameworks and regularly report performance insights

Explore Director, Paid Growth Marketing at Little Sleepies. Review requirements and application details.