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Digital Media Strategy and Planning Manager
Live Nation Entertainment. Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights .
Posted 11/6/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $62,000 - $78,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven media strategies and managing end-to-end campaign execution across multiple digital platforms. Proficient in media buying, analytics collaboration, and mentoring team members to optimize performance and achieve strategic goals.
Highest-signal resume keywords
Digital Paid Media ExperienceDirect Media BuyingCampaign ManagementData Analysis SkillsAI Tools Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Strategy DevelopmentCampaign ExecutionPerformance OptimizationData AnalysisMedia BuyingRFP ManagementVendor NegotiationClient ManagementPresentation SkillsMentoring
Soft Skills
CommunicationCollaborationLeadershipTrainingPersuasion
Tools & Technologies
Campaign Manager 360Google AdsSA360Meta Business ManagerThe Trade DeskAsana
Industry Keywords
Digital MarketingAdvertisingMedia PerformanceAnalyticsEvent Marketing
About the role
Key responsibilities & impact- Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights
- Own direct media buying from vendor RFP and negotiation through activation
- Oversee campaign execution across platforms, ensuring delivery, pacing and performance align with KPIs
- Lead reporting strategy and partner with Analytics to generate insights and recommendations
- Evaluate media performance, implement optimizations and inform broader strategic direction
- Partner with Marketing, Analytics and Creative teams on strategy and execution
- Build cohesive campaigns across paid, earned and owned channels
- Contribute ideas and point of view in strategic planning sessions
- Serve as a point of contact for tour marketers, category managers and external vendors
- Communicate media performance and strategic recommendations clearly and persuasively
- Mentor Specialists and Associates through guidance, training and feedback
- Support onboarding of new team members and delegate tasks to scale workload
- Track platform changes and industry trends to surface new opportunities
- Apply business-priority knowledge across clients, categories and tour cycles to media planning
- Provide competitive insights to internal stakeholders and clients
- Use AI to speed analysis and drafting while owning the strategic point of view and recommendation narrative
- Test AI recommendations against benchmarks and past learnings before presenting
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business or a related field
- 4+ years of experience in digital paid media; offline media a plus
- Moderate to deep experience with at least one major media platform or tool, such as Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana
- Proven ability to manage campaigns end-to-end across multiple digital platforms
- Experience with direct media buying, including RFPs and vendor negotiation
- Strong Excel and data analysis skills
- Confident user of AI tools and data dashboards, with the judgment to test outputs and form independent recommendations
- Excellent communication, presentation and client management skills
- Experience mentoring or training junior team members
- Agency experience a plus
Benefits
Comp & perks- Medical, vision, dental and mental health benefits for you and your family
- Health care concierge
- Flexible Spending Account (FSA) or Health Savings Account (HSA)
- Free concert tickets
- Generous paid time off, including paid holidays, sick time, and personal days
- 401(k) program with company match
- Stock reimbursement program
- Caregiver leave
- Baby bonuses
- Fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live
- Tuition reimbursement
- Student loan repayment
- Volunteer time off
- Crowdfunding match