Digital Media Strategy and Planning Specialist

Live Nation Entertainment

. Support the development and execution of digital media campaigns on the Digital Marketing team .

Posted 11/6/2026full-timeRemote • California • United StatesJuniorMid-Level💰 $54,000 - $68,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven digital media campaigns across multiple channels, with a strong focus on accuracy, attention to detail, and effective communication. Proficient in utilizing major media platforms and tools to optimize campaign performance and track metrics.

Highest-signal resume keywords

Digital Paid Media ExperienceCampaign Manager 360Google AdsMicrosoft Excel ProficiencyAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media Campaign DevelopmentData-Driven Media PlanningMedia Math KnowledgeCampaign Setup and TraffickingPerformance Reporting

Soft Skills

Excellent Communication SkillsAttention to DetailAbility to Thrive in Fast-Paced Environment

Tools & Technologies

AsanaMeta Business ManagerTikTokSnapchatPinterest

Industry Keywords

Digital MarketingMulti-Channel CampaignsVendor CoordinationMedia Performance MetricsAgency Experience

About the role

Key responsibilities & impact

Support the development and execution of digital media campaigns on the Digital Marketing team
Support individual Live Nation tours, a Ticketmaster category, or TMS clients
Assist in developing data-driven, multi-channel digital media plans across Direct, Paid Search, Social, and Programmatic
Support campaign setup and trafficking, including creative delivery, tag management, and vendor coordination
QA campaign launches for accuracy and consistent execution across platforms
Partner with media buyers on campaign actualization, invoicing, and reporting
Upload third-party performance reports and support non-core reporting tasks
Maintain campaign task tracking in Asana
Coordinate and track deadlines, live dates, and creative delivery timelines
Provide updates and assets to internal buying teams
Understand top-line media performance metrics and suggest optimizations
Stay informed on media trends and platform developments
Check AI and dashboard insights against platform data and tour context
Explain metric meaning and movement in own words
Flag AI output that lacks context, such as on-sale timing or market nuance

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related subject
2+ years of experience in digital paid media (offline media a plus)
Experience with at least one major media platform or tool, such as Campaign Manager 360, Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, or Asana
Foundational knowledge of media math and the digital media landscape
Proficiency in Microsoft Excel, including formulas, pivot tables and lookups
Strong accuracy and attention to detail
Comfort using AI tools and dashboards, with the judgment to check outputs before sharing
Ability to thrive in a fast-paced, high-volume environment
Excellent verbal and written communication skills, including across teams
A passion for digital, with an active interest in online advertising and industry trends
Agency experience a plus

Benefits

Comp & perks

Medical, vision, dental and mental health benefits for you and your family
Health care concierge
Flexible Spending Account (FSA) or Health Savings Account (HSA)
Free concert tickets
Generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match
Stock reimbursement program
New parent programs including caregiver leave and baby bonuses
Fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live
Tuition reimbursement
Student loan repayment
Volunteer time off
Crowdfunding match
Work from home arrangement