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Marketing Manager
Live Nation Entertainment. Define and refine strategic marketing direction for destination experiences and integration events .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies across various channels, including social media, PR, and digital advertising. Proficient in budget management, project coordination, and performance analysis to optimize marketing initiatives.
Highest-signal resume keywords
Strategic Marketing DirectionCampaign ExecutionFinancial ModelingSocial Media ManagementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningAnalytical SkillsBudget ManagementKPI AnalysisDigital AdvertisingEmail MarketingInfluencer OutreachEvent MarketingContent CreationFinancial Tracking
Soft Skills
Excellent CommunicationTeam CollaborationProblem SolvingAdaptabilityLeadership
Tools & Technologies
Microsoft ExcelGoogle SheetsProject Management SystemsSocial Media PlatformsCreative Design Tools
Certifications & Qualifications
Excel Certification
Industry Keywords
Live EntertainmentHospitalityTravel MarketingBrand AlignmentEvent Performance
About the role
Key responsibilities & impact- Define and refine strategic marketing direction for destination experiences and integration events
- Develop comprehensive marketing plans across social media, traditional advertising, influencer collaborations, PR, and digital channels
- Lead brainstorming for creative concepts highlighting VIP experiences, bespoke packages, and immersive fan moments
- Oversee day-to-day campaign execution, timelines, brand alignment, and budgets
- Manage Vibee’s social media content calendar with the Digital Marketing Specialist
- Create integrated campaigns involving on-ground activations, email marketing, influencer outreach, and partnership marketing
- Liaise with outside agency on digital advertising, including asset creation, budget management, and strategic planning
- Initiate marketing assets and collaborate with designers on creative materials
- Manage project marketing budgets and coordinate financial tracking, approvals, and reporting
- Report budget utilization, campaign ROI, and cost efficiency
- Track marketing deliverables and timelines using project management systems
- Manage vendor and marketing partner relationships
- Support and mentor junior marketing team members and optimize workflows
- Analyze KPIs, campaign outcomes, trends, and event performance to optimize future initiatives
- Ensure consistency of copy, collateral, messaging, and brand voice across channels
- Collaborate with creative teams on visuals and copy
- Monitor travel and entertainment marketing trends and fan engagement preferences
- Coordinate with press and PR teams on releases and publicity campaigns
- Liaise with external marketing teams for coordinated partner campaigns
- Maintain project management tools and communicate campaign progress, deadlines, and deliverables
- Provide support on additional marketing and operational projects as needed
Requirements
What you’ll need- 3-5 years of marketing experience and/or live entertainment or hospitality/travel experience preferred
- Understanding of financial and accounting standards
- Strong technical skills in Microsoft Excel and Word, as well as Google Sheets and Docs
- Excel certification considered an asset
- Excellent written, verbal, and presentation skills
- Strong analytical, financial modeling, and critical thinking skills
- Ability to work independently and adapt to changes
- Ability to manage many projects simultaneously
- Flexible and reliable team player
- Active problem solver with a sense of urgency
- Must tolerate loud noise levels and busy environments at events
- May sit for extended periods and work in drastic temperature climates onsite at events
- Must work evening and weekend hours as required
- Must travel domestically and abroad as required
- Must have a current passport and be able to travel worldwide without restriction
- U.S. applicants must possess work authorization that does not require visa sponsorship
Benefits
Comp & perks- Equal employment opportunity
- Reasonable accommodations for disabilities and pregnancy
- Reasonable religious accommodations
- Opportunities for professional and personal development
- New experiences and learning from talented colleagues