Marketing Manager – B2B, Digital Marketing

Liventus, Inc.

. Understand Liventus’s services, solutions, industry priorities, client challenges and buying process .

Posted 10/12/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on integrated and digital marketing programs, including SEO, content development, and campaign execution. Proficient in managing marketing initiatives from concept to measurement, with strong analytical skills to connect marketing performance to lead quality and pipeline outcomes.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing ProgramsSEO ExpertiseEmail Marketing ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOContent DevelopmentCampaign ExecutionAnalyticsLead GenerationWebsite ManagementEmail MarketingGEO InitiativesTechnical Writing

Soft Skills

StorytellingCommunicationCollaborationPrioritizationAdaptability

Tools & Technologies

WordPressHubSpotDynamics 365 Customer InsightsMailchimpGA4Google Search Console

Industry Keywords

IT Services MarketingTechnology ConsultingEnterprise SoftwareProfessional ServicesB2B Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Understand Liventus’s services, solutions, industry priorities, client challenges and buying process
Translate technical capabilities into clear, differentiated messaging and compelling business value
Build and execute integrated marketing plans aligned with business and sales priorities
Own marketing calendars, recommend budgets, define campaign objectives and identify opportunities
Manage initiatives from concept through launch and measurement
Own website publishing, service and industry pages, blogs, resources, landing pages, forms and calls to action
Develop SEO initiatives covering buyer-intent research, on-page optimization, content gaps, internal linking and technical improvements
Develop and test GEO initiatives for AI-powered search and answer platforms
Improve website conversion paths through analytics, testing and clear messaging
Build editorial programs and thought leadership content around client problems and industry insights
Produce articles, executive LinkedIn posts, newsletters, short videos, webinar topics and sales materials
Develop case studies and validate technical statements and outcome claims
Plan and execute integrated campaigns for priority services, industries and target accounts
Manage email newsletters, targeted campaigns, segmentation, automation, testing and reporting
Manage company social channels, especially LinkedIn
Evaluate and manage paid search or paid social campaigns
Run webinars end to end and support ELFA and other industry events
Pursue podcasts, trade publications, partner webinars, conference panels and association opportunities
Align with sales on target audiences, qualified leads, follow-up expectations and CRM handoffs
Maintain a sales content library and develop collateral
Establish metrics and report on website, search, campaign, lead, meeting and pipeline performance

Requirements

What you’ll need

Typically 6–10 years of B2B marketing experience, with demonstrated ownership of integrated or digital marketing programs
Experience marketing IT services, technology consulting, enterprise software or other complex professional services is strongly preferred
Track record of independently setting priorities, executing campaigns and demonstrating business results
Ability to explain personal contribution to previous work
Ability to learn complex technology and industry topics quickly, understand buyer needs, and translate them into clear positioning and persuasive marketing
Excellent English writing, editing, interviewing and storytelling skills, including confidence working with senior executives and technical experts
Hands-on corporate website and CMS experience, preferably WordPress, including publishing, landing pages, forms and coordination of technical changes
Strong practical SEO experience and an informed approach to GEO and AI search visibility
Experience with email marketing, segmentation, nurture workflows and campaign reporting
Familiarity with HubSpot, Dynamics 365 Customer Insights, Mailchimp or equivalent platforms
Working knowledge of GA4, Google Search Console, campaign tracking and CRM reporting
Ability to connect marketing performance with lead quality and pipeline outcomes
Experience delivering content, LinkedIn programs, webinars and integrated campaigns
Strong project management across multiple stakeholders
Comfort working with US-based leadership and teams in India, including agreed working-hour overlap
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent practical experience

Benefits

Comp & perks

Group Mediclaim Policy
Parental Insurance Coverage
Accident Policy
Retirement Benefits (Provident Fund)
Gratuity
Overtime Bonus
Paid Vacation & Holidays
Profit Sharing & Incentives