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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B technology sales with a focus on channel and partner development, leveraging strong relationship-building skills and technical capabilities to drive sales growth and partner engagement across diverse markets.
Highest-signal resume keywords
B2B Technology Sales ExperienceChannel Partner DevelopmentSalesforce ProficiencyLive Video TechnologiesRelationship-Building Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consultative SellingSales Pipeline ManagementAccount Action PlanningRevenue ForecastingProposal PreparationTechnical Solution DemonstrationMarket AnalysisPartner TrainingSales Strategy DevelopmentPublic-Sector Purchasing Familiarity
Soft Skills
Strong Communication SkillsDetail-OrientedCollaborativeSelf-StarterOrganizational Skills
Tools & Technologies
SalesforceMicrosoft Office
Industry Keywords
Corporate EnterprisePublic SectorHouse of WorshipCreator MarketCollegiate SportsAV IntegratorsIT/VAR ResellersDistributorsVideo Platform PartnersTrade Shows
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build long-term, trusted relationships with reseller, distribution and integration partners, from sales representatives up to executive leadership
- Use consultative selling to drive immediate sales and long-term partner growth
- Serve as a solution-based consultant for partners and end customers through sales calls, demos, presentations and trade shows
- Recruit and onboard new partners in target growth markets
- Build and manage partner-sourced and partner-influenced opportunity pipelines
- Create account action plans and annual partner business plans to improve sales and profitability
- Lead joint business planning, pipeline reviews, quarterly business reviews and revenue forecasting with partners
- Prepare bids, process specifications and proposals with partners, including public-sector opportunities
- Maintain current opportunities, forecasts and partner activity in Salesforce
- Learn buyers, workflows and use cases across corporate, government, university, worship, creator and collegiate athletics markets
- Attend industry events, join associations and build a personal network in each market
- Provide market and competitive feedback to sales, product and marketing leadership
- Build partner competency and qualification plans
- Deliver partner training and support partner engagement at trade shows and industry events
- Collaborate with marketing on partner lead generation and co-marketing programs
- Partner with direct sales, operations, sales engineering and service teams to win and support deals
- Understand distribution channels, sales mechanics, market needs, trade shows and sales strategy
Requirements
What you’ll need- 5+ years of B2B technology sales experience, including at least 3 years in channel or partner-focused roles
- Track record of growing sales and developing new business for technology solutions
- Strong relationship-building skills, with a network of partner and customer contacts that can be leveraged
- Understanding of indirect channels, partner programs and the contractual obligations that come with them
- Self-starter who works independently with limited supervision and takes initiative
- Technically capable: able to demonstrate complex solutions and discuss technical features in detail
- Excellent verbal, written and presentation skills
- Collaborative, detail-oriented and organized, with strong service skills for internal and external customers
- Proficient in Salesforce and Microsoft Office
- Bachelor's degree or equivalent experience
- Experience selling into one or more of: corporate enterprise, public sector, house of worship, creator, university or collegiate sports markets
- Existing relationships with AV integrators, IT/VAR resellers, distributors or video platform partners
- Familiarity with public-sector purchasing (contract vehicles, cooperative contracts, RFPs)
- Experience with live video technologies: bonded cellular and wireless networks, IP/satellite/fiber transmission, live and cloud production, streaming platforms
Benefits
Comp & perks- Permanent employment
- Remote work in the United States